You can use the MailChimp element to make a newsletter to collect customer’s emails.
Before jumping to the detailed steps, you can watch this video below
In this article, you will learn to use the MailChimp form element to create a subscription form on your page. You can simultaneously check the MailChimp Help Center.
Step 1: Access MailChimp account
Access your MailChimp account first:
- If you haven’t had an account, click on Create an account.
- If you have had already, you just log into your account with Username and Password
Then, go to Audience > choose your audience.
Note that you just need to sign up/ log into this link https://login.mailchimp.com/. This article is not used for the MailChimp Form app of the Shopify app store.
If you have more than one audience, click the Current audience drop-down and select the one you want to work with.
Step 2: Go to Signup forms
Click the Manage Audience drop-down and choose Signup forms.
Step 3: Select Embedded forms
Step 4: Choose a form type and customize the Form Options
There are 5 types of form for you to choose such as Classic, Condensed, Horizontal, Unstyled, and Advanced. In this example, we choose the Classic Form like the image below:
Step 5: Copy the Action URL from the code text box
Find the form action code > copy everything inside the quotation symbol, starting with https://….
In this example, the code here is “http://bravebits.us.16.list-manage.com/subscribe/post?u=edbdb8a70bb2732079c5ded7b&:id=d74d05d52b”
Step 6: Activate MailChimp form element with the copied code
MailChimp Form element
Click Add Element > ADVANCED > choose MailChimp form element.
Use the copied code
After dragging the MailChimp form element to the page, select it and paste the copied code into Action URL of the CONTENT parameter in the General tab.
Step 7: Save & Publish
Click the Publish button and you should see a confirmation message saving the changes. Then, click Live view to see the result.
As a result, when a visitor fills in their email address and hits “Subscribe”, they would be redirected to a subscription confirmation page. In this example, the subscription confirmation page looks like this. There is no way to stay on the same page when you click on the Subscribe button.
Using a form for the Contact page of your store is a great way to get more customers and increase conversion rates as well. Check this guide to know more details and tips to take advantage of it.
Limitation of the fields
Note that currently, the MailChimp Form element can only show 2 fields such as Name and Email. This does not support more than 2 fields.
Using contact form is a great way to acquire and nurture customers – check out 50+ other approaches to convert visitors to customers in our Exclusive Content: Conversion Rate Optimization Guide.
