> For the complete documentation index, see [llms.txt](https://help.pagefly.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.pagefly.io/getting-started/pricing-and-billing/pricing-plans.md).
# PageFly pricing plan
### About PageFly Pricing Plan
PageFly offers 5 pricing plans designed to match every stage of your Shopify growth — from launching your first page to running full AI-powered CRO at scale.
Each plan differs by: number of page/section slots, monthly AI credits (power AI features like AI Smart Page, AI page checkup, AI Translator), and CRO modules (analytics, A/B testing, heatmaps, and more).
#### All Plans In The Pricing Model
See the table below for all 5 plans, their pricing, slots, AI credits, and CRO modules:
All plans include: drag & drop editor, 320+ page & section templates, 200+ third-party integrations, 24/7 live chat support, and AI Smart Pages (early access).
### How To Access PageFly Pricing Plan
* Step 1: Go to the PageFly Dashboard.
* Step 2: Navigate to PageFly Plan under Preferences > Account.
* Step 3: Click on Change Plan to see all available plan options.
### How To Configure PageFly Pricing Plan
#### How To Upgrade
In the PageFly Dashboard:
* Step 1: Head to Preferences > Account > Account Status > choose Change Plan
* Step 2: Select the plan that best fits your needs.
* Step 3: Your Recurring Charge will be recalculated. Please ensure that you have selected the correct plan. Then, click the Proceed to Payment button to finalize your selection. After that, click Approve to process the payment.
#### How To Downgrade
**From Paid Subscription To Free Subscription**
To downgrade to a FREE plan, you need to UNPUBLISH your pages/ sections until 1, which is the number of published slots available on the PageFly free plan.
After you unpublish your pages or sections:
* You can still edit them and use all of the features and resources
* You are allowed to have 1 published page/ section at a time.
You can compare the FREE plan with the PAID plans from PageFly pricing plan.
{% hint style="warning" %}
**Important**: Once you downgrade to a Free plan, there's no other way to publish more than 1 page or section except for upgrading to a paid plan.
{% endhint %}
{% hint style="info" %}
**Note**: After downgrading, if you switch into a higher plan, its plan benefits still be performed fully as normal.
{% endhint %}
**From higher paid subscription to lower paid subscription**
To downgrade to a lower-paid plan, you need to UNPUBLISH your pages/ sections to the number of slots that your selected plan allows to publish.
For example, if you want to downgrade your paid plan from 40 slots to 10 slots, you have to unpublish the pages and section to 10. This number will vary depending on the plan you choose.
#### Transition From Old (Silver/Gold/Platinum) To New Pricing Model
1\. On your PageFly Dashboard, look for a notification. It says, "**We are switching to a usage-based pricing model to help you save more by only paying for what you actually use.**" Click “**Switch Now**” if you want to change.
2\. After clicking “**Change Plan**”, select the plan that suits your needs.
### Common Cases (Tips & Best Practices)
#### When Should You Upgrade?
* Optimize Sales Funnels: Build high-performing home, product, and landing pages to reduce bounce rates and boost conversions.
* Enhance Branding: Create essential pages like:
* Contact Us Page
* About Us Page
* FAQs Page
* Perform A/B Testing: Publish multiple versions of a page to identify the best design for conversions.
* Manage Multiple Products: Create personalized product pages for better audience targeting.
#### When Should You Downgrade?
* If you don’t need as many pages or saved sections, consider moving to a lower plan to save costs.
### Frequently Asked Questions
**1. Can I switch back to the old pricing plan after upgrading?** No, once you switch to the new pricing model, you cannot revert to the old plans.
**2. What happens if I downgrade to the Free Plan?** You’ll need to unpublish pages/sections until there’s only 1 slot remaining.
4. **Can I upgrade my plan anytime? Yes — your recurring charge updates automatically when you switch plans.**
**5. Will the slot price change depending on the page type?** No, all page types are counted equally as one slot.
### Version Update
The 5-tier pricing model (Free / Builder / Optimize / Accelerate / Power) replaces the previous slot-based model. Key changes:
* Plans are now differentiated by CRO modules and AI credits, not just slot count.
* Unlimited slots available from Accelerate ($99/mo) and above.
* All plans are monthly only — no annual toggle.
If you want to know more about our old pricing plan, kindly check [this](https://pagefly.io/blogs/shopify/pagefly-2-9-0-new-pricing-plans-page-analytics-covid-19-response) out.
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