> For the complete documentation index, see [llms.txt](https://help.pagefly.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.pagefly.io/getting-started/pricing-and-billing/pricing-plans.md).

# PageFly pricing plan

### About PageFly Pricing Plans

This article covers every PageFly plan, the extra AI credit packs, and every older pricing generation. The current plans come first. If you are on an older plan, go to [Older pricing plans](/getting-started/pricing-and-billing/pricing-plans.md#older-pricing-plans) to see what you still have today.

*Last updated: October 30, 2026*

### Current Plans (Since April 2026)

PageFly has five self-serve plans: Free, Builder, Optimize, Accelerate and Power. Bigger brands can choose PageFly Enterprise (PFE). Plans differ by:

* **Published slots:** one slot is one published page or section.
* **AI credits per month:** credits power every AI feature, such as FlyMate, AI page checkup and AI translator.
* **CRO modules:** analytics, A/B testing, heatmaps and more.

| Plan             | Monthly price | Yearly price                    | Published slots | AI credits per month             |
| ---------------- | ------------- | ------------------------------- | --------------- | -------------------------------- |
| **Free**         | $0            | —                               | 1               | 10                               |
| **Builder**      | $24 to $34    | Monthly only                    | 5 to 15         | 80 to 120                        |
| **Optimize**     | $39 to $94    | Monthly only                    | 20 to 75        | 140 to 360                       |
| **Accelerate**   | $99           | $990 per year (2 months free)   | Unlimited       | 400                              |
| **Power**        | $199          | $1,990 per year (2 months free) | Unlimited       | 800                              |
| **PFE Scale**    | $299          | Monthly                         | Unlimited       | 1,600 (1 store)                  |
| **PFE Dominate** | $499          | Monthly                         | Unlimited       | 1,600 per store (up to 3 stores) |
| **PFE Empire**   | $999          | Monthly                         | Unlimited       | Custom credits package           |
| **Enterprise**   | Custom quote  | Custom                          | Unlimited       | Custom                           |

#### Builder And Optimize: Pick Your Number Of Slots

Builder and Optimize have a slot selector. Each extra 5 slots adds $5 per month and 20 AI credits per month.

| Plan     | Slots | Monthly price | AI credits per month |
| -------- | ----- | ------------- | -------------------- |
| Builder  | 5     | $24           | 80                   |
| Builder  | 10    | $29           | 100                  |
| Builder  | 15    | $34           | 120                  |
| Optimize | 20    | $39           | 140                  |
| Optimize | 25    | $44           | 160                  |
| Optimize | 30    | $49           | 180                  |
| Optimize | 35    | $54           | 200                  |
| Optimize | 40    | $59           | 220                  |
| Optimize | 45    | $64           | 240                  |
| Optimize | 50    | $69           | 260                  |
| Optimize | 55    | $74           | 280                  |
| Optimize | 60    | $79           | 300                  |
| Optimize | 65    | $84           | 320                  |
| Optimize | 70    | $89           | 340                  |
| Optimize | 75    | $94           | 360                  |

#### What Every Plan Includes

* FlyMate smart pages and sections (AI builder)
* Drag & drop editor, 320+ page and section templates
* Option swatch, global styling, unlimited media and font assets
* 200+ third-party app integrations
* 24/7 support
* The option to buy extra AI credit packs

#### CRO And AI Features By Plan

| Feature                               | Free | Builder | Optimize | Accelerate | Power and PFE |
| ------------------------------------- | ---- | ------- | -------- | ---------- | ------------- |
| Dashboard analytics                   | Demo | ✓       | ✓        | ✓          | ✓             |
| AI page checkup (uses credits)        | ✓    | ✓       | ✓        | ✓          | ✓             |
| AEO optimizer, beta (uses credits)    | ✓    | ✓       | ✓        | ✓          | ✓             |
| AI translator (uses credits)          | —    | ✓       | ✓        | ✓          | ✓             |
| Sales funnel                          | —    | —       | ✓        | ✓          | ✓             |
| A/B testing                           | —    | —       | ✓        | ✓          | ✓             |
| Section performance                   | —    | —       | ✓        | ✓          | ✓             |
| Heatmaps                              | —    | —       | 10 pages | 50 pages   | Unlimited     |
| Cart drawer (beta)                    | —    | —       | ✓        | ✓          | ✓             |
| Market versions (beta)                | —    | —       | ✓        | ✓          | ✓             |
| User behavioral trigger (coming soon) | —    | —       | —        | ✓          | ✓             |
| AI SmartSeller (coming soon)          | —    | —       | —        | —          | ✓             |

#### PageFly Enterprise (PFE)

PFE is for Shopify Plus and multi-store brands. Every PFE plan includes everything in Power, plus:

* **Scale ($299/month):** one store, 1,600 AI credits per month, Tech Lead ASAP queue, priority support, Founder's Office Hours once a month (45-minute async review by email and Loom), and PageFly Page Health Monitor.
* **Dominate ($499/month):** up to 3 stores, each with its own 1,600 AI credits per month (credits are not shared between stores), priority support, Founder's Office Hours twice a month, and PageFly Page Health Monitor. A named Tech Lead is coming soon.
* **Empire ($999/month):** for multi-store brands. A 45-minute monthly call with PageFly's co-founder, priority support, a custom AI credits package and custom volume pricing across your stores.

Open PFE from the Enterprise card on the pricing page. You can choose Scale, Dominate or Empire there, or send us a request for a custom setup.

### AI Credits

Every AI feature in PageFly uses AI credits: generating pages and sections with FlyMate, editing with FlyMate, AI page checkup fixes, the AEO optimizer and the AI translator. Generating a full page uses more credits than editing one section. Your live balance is on the PageFly dashboard.

* **Monthly credits** come with your plan. They reset at the start of each billing cycle (on Free, at the start of each calendar month). Unused monthly credits do not carry over.
* **Extra credits** are credits you buy in a pack. They never expire, and they stay with you when your plan changes.
* **Order of use:** PageFly uses your monthly credits first, then your extra credits.
* **When you upgrade,** your new plan's monthly allowance is added on top of what you still have.

### Extra AI Credit Packs

If you run out of monthly credits, you can buy a one-time credit pack. Packs are available on every current plan, including Free.

| Pack          | Price |
| ------------- | ----- |
| 80 credits    | $5    |
| 220 credits   | $12   |
| 500 credits   | $25   |
| 1,000 credits | $49   |

* A pack is a one-time charge on your Shopify bill, not a subscription.
* Extra credits never expire and are added to your balance right after you approve the charge.
* Extra credits stack with your plan and are used after your monthly credits run out.
* Upgrading is better value than packs if you need more credits every month.

**To buy a pack:** open the pricing page and click **View credit packs** in the Extra AI credits section, or click **Get more AI credits** when PageFly tells you your credits are low. Pick a pack and approve the charge in Shopify.

### Older Pricing Plans

PageFly has changed its pricing several times. If you are still on an older plan, you keep it at the same price. You are never forced to switch. Most older plans now include AI credits automatically. Below, each generation is listed from the most recent to the oldest.

{% hint style="info" %}
**Once you switch** from an older plan to a current plan, you cannot go back to the older plan.
{% endhint %}

#### Slot Plans, Round 3 And 4 (September 2023 To April 2026)

From September 14, 2023, PageFly sold slot plans: Free with 1 slot, 5 to 50 slots from $24 to $69 per month (+$5 per 5 slots), and Unlimited at $99 per month or $990 per year. On August 26, 2025, a 3-slot plan at $18 per month was added.

When the current plans launched in April 2026, these plans moved into them at the same price:

| Your plan                  | Price      | Now counts as | AI credits per month |
| -------------------------- | ---------- | ------------- | -------------------- |
| 3-slot                     | $18        | Builder       | 60                   |
| 5, 10, 15-slot             | $24 to $34 | Builder       | 80 to 120            |
| 20 to 50-slot              | $39 to $69 | Optimize      | 140 to 260           |
| Unlimited (monthly/yearly) | $99 / $990 | Accelerate    | 400                  |

The 3-slot plan is no longer offered to new subscribers.

#### Slot Plans, Round 1 And 2 (July 2022 To September 2023)

These were PageFly's first slot plans. Round 1 started on July 19, 2022, and round 2 on September 25, 2022. Both had a Free plan with 1 slot (stores on the very first version of the Free plan have 3 slots) and an Enterprise plan at $199 per month or $1,990 per year with unlimited slots.

| Slots | Monthly price | Sold in        | Now counts as | AI credits per month |
| ----- | ------------- | -------------- | ------------- | -------------------- |
| 10    | $24           | Round 2        | Builder       | 80                   |
| 20    | $29           | Rounds 1 and 2 | Builder       | 80                   |
| 30    | $37           | Round 2        | Optimize      | 140                  |
| 40    | $44           | Rounds 1 and 2 | Optimize      | 140                  |
| 50    | $52           | Round 2        | Optimize      | 140                  |
| 60    | $59           | Rounds 1 and 2 | Optimize      | 140                  |
| 70    | $67           | Round 2        | Optimize      | 140                  |
| 80    | $74           | Rounds 1 and 2 | Optimize      | 140                  |
| 90    | $82           | Round 2        | Optimize      | 140                  |
| 100   | $89           | Rounds 1 and 2 | Optimize      | 140                  |
| 120   | $104          | Round 1        | Accelerate    | 400                  |
| 140   | $119          | Round 1        | Accelerate    | 400                  |
| 160   | $134          | Round 1        | Accelerate    | 400                  |
| 180   | $149          | Round 1        | Accelerate    | 400                  |
| 200   | $164          | Round 1        | Accelerate    | 400                  |

* **Enterprise ($199/month or $1,990/year):** counts as Enterprise, with 800 AI credits per month.
* **Free (1 or 3 slots):** counts as the current Free plan, with 10 AI credits per month.

You keep the same price and the same number of slots.

#### Silver, Gold And Platinum (Before July 2022)

PageFly's original plans limited pages by page type instead of by slots. They closed to new subscribers on April 21, 2023. Many stores paid a discounted price, and you keep the price you pay today.

| Plan         | List price | Regular pages | Product and collection pages | Home and password pages | Blog pages | Saved sections | Version history |
| ------------ | ---------- | ------------- | ---------------------------- | ----------------------- | ---------- | -------------- | --------------- |
| **Free**     | $0         | 1             | 1 each                       | 1 each                  | 1          | 1              | 3               |
| **Silver**   | $19/month  | 20            | 2 each                       | 2 each                  | 2          | 5              | 10              |
| **Gold**     | $39/month  | 30            | 30 each                      | 5 each                  | 30         | 20             | 30              |
| **Platinum** | $99/month  | Unlimited     | Unlimited                    | Unlimited               | Unlimited  | Unlimited      | 50              |

What these plans have today:

| Your plan  | Now counts as | AI credits per month |
| ---------- | ------------- | -------------------- |
| Silver     | Builder       | 80                   |
| Gold       | Optimize      | 140                  |
| Platinum   | Accelerate    | 400                  |
| Free (old) | —             | None                 |

Your page limits stay the same. The old Free plan does not include AI features: switch to the current Free plan to get 10 AI credits per month and FlyMate.

### How To Access PageFly Pricing Plan

* Step 1: Go to the PageFly Dashboard.
* Step 2: Navigate to PageFly Plan under Preferences > Account.
* Step 3: Click on Change Plan to see all available plan options.

![](https://2800568630-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FeLf471SpmnojuhVGQb2E%2Fuploads%2Fgit-blob-8d603c3da8a919b14dd06d4a3b1471f6ac5c8fdd%2FAD_4nXcno0VCsJ6IkFVRA7IZjQnxu5mb9IWSuONLu23ULZGOv1rmmjkB_IKOiPr9fRFyHt1f6z2tHC6_HpxHq7vYvUuS2zXndV8j2uqkwRoOn_iCxokVIQ8EjWs3c6u_NFVLePYkeyzX-Da6iw1_UD8EKvdV3ivA.gif?alt=media)

### How To Configure PageFly Pricing Plan

#### How To Upgrade

In the PageFly Dashboard:

* Step 1: Head to Preferences > Account > Account Status > choose Change Plan
* Step 2: Select the plan that best fits your needs.
* Step 3: Your Recurring Charge will be recalculated. Please ensure that you have selected the correct plan. Then, click the Proceed to Payment button to finalize your selection. After that, click Approve to process the payment.

![](https://2800568630-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FeLf471SpmnojuhVGQb2E%2Fuploads%2Fgit-blob-48e04414f476b9ecf6e4d3e05dedd2eeb5bb854d%2FAD_4nXfVznzBLvXA41YneL8_enWhWCjc7QV_dFTQCQesqVBxv0fCy_oF_fsPArJBBzkVo3Cgte9UlroNIXgeXkxscCFfdmWNRqKzMrjMY3l9LbqNBpkhI5IJYrPkUj4RaVrhbqskeyzX-Da6iw1_UD8EKvdV3ivA.gif?alt=media)

#### How To Downgrade

**From Paid Subscription To Free Subscription**

To downgrade to a FREE plan, you need to UNPUBLISH your pages/ sections until 1, which is the number of published slots available on the PageFly free plan.

After you unpublish your pages or sections:

* You can still edit them and use all of the features and resources
* You are allowed to have 1 published page/ section at a time.

![](https://2800568630-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FeLf471SpmnojuhVGQb2E%2Fuploads%2Fgit-blob-fd36012a3783e83cd1a6b8e816056ceb1c2b4beb%2FAD_4nXeCSj8uca393tsN6hMmOxLrhVE2XPSLmTihNCAJMlIe6edRWlmiXp8HukSbkKxYnwkdO8AB_hJ5MIllHmumQcd1oGlfJixMR8WnIq8Opm9ttQb7DHueBhphwoLsaYS-8gkeyzX-Da6iw1_UD8EKvdV3ivA.png?alt=media)

You can compare the FREE plan with the PAID plans from PageFly pricing plan.

![](https://2800568630-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FeLf471SpmnojuhVGQb2E%2Fuploads%2Fgit-blob-cf7c8e8004cdbc357674af11a94eda0fb4214aaa%2FAD_4nXc6gLeMlxab6L-YjIdc2_vbn1QTV1dQJnqD_XscbpkF-r2Bi9UCmGKtkTpCwCpsQRqmQbkhEup8HkVQPtUfsb485O8hZCgvk1YDstgozBA4Hka5MJ1aOjRepeSrdKcyGEkeyzX-Da6iw1_UD8EKvdV3ivA.png?alt=media)

{% hint style="warning" %}
**Important**: Once you downgrade to a Free plan, there's no other way to publish more than 1 page or section except for upgrading to a paid plan.
{% endhint %}

![](https://2800568630-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FeLf471SpmnojuhVGQb2E%2Fuploads%2Fgit-blob-8295642f5ddc6301f3dc7b20395a95ef5d6e0f52%2FAD_4nXdxWBPaKXOQfohQHM54_B52wI50w2Dg388B8eeTJ4q_1hhHrl9NTlI9-fBOvy4IP8c3zLc0DUx5Atj1d4HMujCidLGrya8jb1GTXdl5QCfx5ZrvNJ6VI67lc3AKBmRjlbkkeyzX-Da6iw1_UD8EKvdV3ivA.png?alt=media)

{% hint style="info" %}
**Note**: After downgrading, if you switch into a higher plan, its plan benefits still be performed fully as normal.
{% endhint %}

**From higher paid subscription to lower paid subscription**

To downgrade to a lower-paid plan, you need to UNPUBLISH your pages/ sections to the number of slots that your selected plan allows to publish.

![](https://2800568630-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FeLf471SpmnojuhVGQb2E%2Fuploads%2Fgit-blob-3d41e3fa34bac14dd774409e81e34e9929aa760f%2FAD_4nXe079FEdF3fBsGP7Us264gZssUxuihvL-LBO5Sa70qgFG_zfo8LDwITvXudEd2AFr8aSQS18xgxfL2_YO7JDwdFRf7NSgUeyx7gGWYi3N-VAkuZXLJE5L8ZhM8a3o1HDAkeyzX-Da6iw1_UD8EKvdV3ivA.png?alt=media)

For example, if you want to downgrade your paid plan from 40 slots to 10 slots, you have to unpublish the pages and section to 10. This number will vary depending on the plan you choose.

#### Transition From Old (Silver/Gold/Platinum) To New Pricing Model

1\. On your PageFly Dashboard, look for a notification. It says, "**We are switching to a usage-based pricing model to help you save more by only paying for what you actually use.**" Click “**Switch Now**” if you want to change.

2\. After clicking “**Change Plan**”, select the plan that suits your needs.

![](https://2800568630-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FeLf471SpmnojuhVGQb2E%2Fuploads%2Fgit-blob-384b2745f9739259dcadbef6feb7cc99609c126f%2FAD_4nXc40Hhy16Fa5VopOXGhqfHlksxGbSZVlt8Jq9g6_YvW-rEnkRy2gg1ss44ntAAKsB1uP3gy8TgsNM4jTxtDVNtlQHwMDcV7A_SSu6a7WxtqrMy68iqwiH4qzhkb5m3WHmugN0agvbBo6b60EB7I8gkeyzX-Da6iw1_UD8EKvdV3ivA.png?alt=media)

### Frequently Asked Questions

**1. I'm on an older plan. Do I have to switch?** No. Your plan continues at the same price, and most older plans now include AI credits. You can switch whenever you are ready.

**2. Can I switch back to an old pricing plan after upgrading?** No. Once you switch to a current plan, you cannot go back to an old plan.

**3. What happens if I downgrade to the Free plan?** You'll need to unpublish pages and sections until only 1 is published. Nothing is deleted.

**4. Can I upgrade my plan anytime?** Yes. Your recurring charge updates automatically when you switch plans, and Shopify prorates it.

**5. Will the slot price change depending on the page type?** No. On current plans, every page type counts as one slot.

**6. Can I pay yearly?** Yes, on Accelerate ($990/year) and Power ($1,990/year). Go to PageFly → Preferences → Account → Change Plan, pick the plan and choose Yearly. Shopify shows the new charge before you confirm. Switching between monthly and yearly on the same plan is a billing-cycle change, not an upgrade. Your pages and settings stay as they are.

**7. What happens to my AI credits when I change plans?** Extra credits you bought never expire and stay with you. When you upgrade, the new plan's monthly allowance is added on top of what you still have.

**8. Can I get a refund?** See the [PageFly refund policy](/getting-started/pricing-and-billing/refund-policy.md).


---

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