Black Friday Sale Ideas
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Last updated
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Early September
When is Black Friday?
Last Friday of November
What are the main Black Friday colors?
Red and Black
The term "Black Friday" was found in the 50s, and refers to the shopping day after Thanksgiving, by Police in Philadelphia during their complaints of people from everywhere coming to city malls to shop, as it was impossible to manage the crowd.
‘Black Friday Sale’ was then found to be one of the biggest sale events of the year. Black Friday Sale is on the last Friday of November (Normally on the 25 Nov), as it ends in 3 days, the next Monday the week after that (Can also be referred to as Cyber Monday).
Black Friday Sale online promotion typically starts from late October to early November, right after the Halloween Sale.
Black Friday Sale is picked up as the first sale event of the year; with the upcoming Cyber Monday, Christmas Sale, and New Year's Eve.
Due to this purpose, the Black Friday Deal Percentage is normally the largest, as it could be up to 90%, so brands could clear off their collections of the whole year, to be awaited for the upcoming spring season.
The Shopify Product Details element lets you add any product from your Shopify store to any page, boosting conversion rates. You can use this element to promote products on non-product pages or replace the Shopify default element on product pages.
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From the PageFly dashboard, go to Pages, then choose a type of page that you want to add the Black Friday Sale section.
Then, click on the “Add Element" button to create a new Black Friday section from scratch.
Or, you can choose Black Friday Templates and edit contents, images, and other elements based on that page.
Important note: With PageFly’s new Gen 2 Editor, we will reduce the number of templates in the template library. Although there will be fewer templates, we aim to improve the quality of the templates and the user experience.
Step 1: Click on the Elements icon in the Element Catalog (left sidebar)
Step 2: In the Elements section, switch to the Shopify tab and click on the Product Details element in the dropdown menu
Step 3: Drag and drop the element into the page editor and then start using it.
Edit the Contents and Styling
Of course, you can edit content, and change the styling of the existing content elements that appear on the page.
If you’re planning to set the background ‘Black’ as the prerequisite criteria for the Black Friday Campaign, you should first choose the lighter color to edit the color text, to avoid blended dark color between the color of the background and contents. Then, feel free to edit the styling.
Edit Background Color
After finishing on editing colors and styling, let’s change the background color to ‘black’.
There are two options of different colors or photos, under the ‘Styling Tab’. For Black Friday, it’s best that you’ve used the solid color, to show the clear and bold purpose of the sale campaign.
Edit Product Media
Remember to add & edit your Product Media. From the General tab, you can edit the Product Media's ratio, height, hover action, click action, media type,...
Edit Sale Badges
A product badge dynamically displays the discounts and limited stock remaining.
If you want to show a badge on your product media, enable the Show Badge option in the General tab. There are 4 positions for you to choose from: Top Left, Top Right, Bottom Left, and Bottom Right.
Pay Attention to Small Details
Colors, Font Stylings matter! Please make sure you’ve optimized them, so the visitors would really ‘feel’ the Black Friday Vibe once visit your page.
Add Discount Bundles
Step 1: Click “Third-party element” on the left menu bar
Step 2: Look for the “Bundler- Product Bundles” element
Step 3: Click on the element to see its variant
Step 4: Drag and drop the variant onto the page canvas
After you complete the design on the All devices view, switch to the device needed and check the responsiveness.
After editing the page, please share them to your social media pages, or via email marketing to boost traffic and of course revenue during Black Friday Season.
For PageFly Version 4.16, in addition to using Basic Editor with the traditional Row/Column/Block layout, you can create the Black Friday Section with a more modern Gen 2 Layout. Almost all of the settings will remain the same. However, for the Gen 2 Layout, you are able to:
Create more flexible and complex layouts in the form of Flex blocks and Flex section
Adjust element sizing with options for the new width and height parameters.
Control the direction of content flow (vertical, horizontal, or wrap).
To boost sales on Black Friday, you can refer to these various third-party apps that are integrated with PageFly. They specialize in upselling, cross-selling, and offers that help your stores’ sales escalate on Black Friday.
Vitals integrations
Wide Bundles ‑ Quantity Breaks App
OneTick Checkbox Upsell
VolumeBoost – Volume Discount
Kaching App
Attrac Announcement Bar
Essential Countdown Timer
Remember to hide all the defaulted sections in the ‘Theme Editor’, to show your final customized product details/ sections.
PageFly offers various elements to enhance store design and boost CRO on Black Friday occasion. These elements help in creating a logically spaced and attractive page, crucial for attracting customers:
Countdown Timer
Sale Badges
Tab Element
Content List
Accordion
Looking for a way to create attractive Black Friday Deals? Check out the best 20 Black Friday Promotion Ideas for small businesses.
Of course, you can all these campaigns together in one season, as it happens Before – During – After the Black Friday Sale Days, for examples:
Early Bird Specials: Offer exclusive deals to customers who shop early on Black Friday. This encourages shoppers to visit your website early in the day and helps spread out the online traffic.
Exclusive Email Offers: Send out special Black Friday offers via email to your subscribers. Make the deals exclusive to your email list to reward loyal customers, as the way to give them a head-ups on the upcoming sale season.
Countdown Teasers: Build anticipation by creating countdown teasers on your website and social media in the days leading up to Black Friday.
Flash Sales: Run short-term, high-discount flash sales on select products throughout the day. Create a sense of urgency by displaying countdown timers and limited quantities available.
Limited Edition Products: Introduce a limited edition product or variation that’s available only for Black Friday. This creates a sense of exclusivity and excitement.
Bundle Deals: Create bundles of related products at a discounted price. This encourages customers to buy multiple items at once, increasing their overall purchase value.
Social Media Contests: Host contests or giveaways on your social media platforms. Ask customers to engage by liking, sharing, or tagging friends for a chance to win a special Black Friday prize. This activity can happen before and during the Black Friday Sale
Loyalty Program Rewards: Offer additional rewards or discounts to your loyalty program members. This makes your loyal customers feel appreciated and encourages them to make purchases.
Free Shipping: Provide free shipping on all Black Friday orders or on orders above a certain threshold. Many customers consider free shipping a significant incentive to complete their purchase.
Abandoned Cart Recovery: Set up automated emails reminding customers about the items left in their cart, along with a special Black Friday discount to encourage them to complete their purchase.
Virtual Shopping Events: Host live-stream shopping events on platforms like Facebook or Instagram, showcasing your products and offering exclusive discounts for viewers.
Referral Discounts: Encourage your current customers to refer their friends and family by offering both the referrer and the referred person a special discount.
Gift Cards with Bonuses: Offer gift cards with added value. For example, customers who purchase a $50 gift card could receive a bonus $10 gift card.
Thanksgiving Giveback: Consider donating a portion of your Black Friday sales to a charitable cause. This not only gives back to the community but also creates a positive image for your brand.
Retargeting Ads: Use retargeting ads to remind visitors who have previously interacted with your site about your Black Friday deals.
Interactive Quizzes: Create engaging quizzes that help customers find the perfect product for their needs. At the end of the quiz, offer a Black Friday discount on the recommended product.
Personalized Recommendations: Use customer browsing and purchase history to provide personalized Black Friday recommendations, increasing the chances of conversion.
Behind-the-Scenes Sneak Peeks: Share behind-the-scenes glimpses of your preparation for Black Friday on social media to build excitement.
Virtual Fitting Rooms (for clothing businesses): Implement a virtual fitting room where customers can try on clothes digitally, enhancing their shopping experience.
Post-Black Friday Deals: Extend your Black Friday sale into the weekend or offer special Cyber Monday deals to capture more sales.
Remember to effectively communicate these promotions through your website, email newsletters, social media channels, and other relevant communication platforms. Additionally, ensure your website is optimized for increased traffic to provide a seamless shopping experience for your customers, optional with YouTube Discovery Ads or Google PPC.
Black Friday Campaign is one of the biggest sale events of the year! Get assistance from PageFly to get your page aired as soon as possible!
When should sellers start preparing for the ?
Read more about how to use our Product Details element .
After the page detail is well-optimized, you can add a discount bundle on both blank pages, sections, or template landing pages using PageFly's third-party app: .
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You can read more details about our new Gen 2 Layout in the article.
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