Back to school campaign is one of the significant shopping seasons, primarily it could attract everyone from kindergarteners to college students. Besides returning to school, it’s also the shopping time for stationery and other educational items parents and educators would love.
Therefore, the Back to School campaign is a chance for brands to put up their mid-year sale, including clothing, accessories, house furniture, and so much more. Like Black Friday and Christmas, the Back to School campaign is the third-largest shopping season.
|When is the back-to-school event?||Aug – Sep|
|When should I start promoting the back-to-school sale campaign?||Start of July|
|Can sellers create a promotion page on PageFly for the Back to School Campaign?||Yes, check here|
With PageFly, let’s find out how to create a flash sale section for your Back to School promotion campaign. You can use this section on any page on your Shopify store.
Build a Back to School Campaign page with PageFly.
You can create this section in 3 steps as follows:
From the PageFly dashboard, go to Sections, and then click on the Create blank section button to create a new section from scratch.
On the element catalogue, click on the Add Shopify element icon, choose the Product details element, and then drag and drop the first variant into the editor. In the General tab, select a product and set up the default variant.
- Click on the Main media element. In the General tab, adjust the following settings:
- Choose to Enable image magnifier in Media hover action
- Choose Link to the product in Media click action
- Choose None in Navigation type and Pagination type
- Go to the breadcrumb > click on Product media, then choose to show the Media list and Product badge.
You can check the following GIF to know how to customize the product badge.
You can customize the color, typography, etc. of the product title. For example, here I select Grandstander for font family and Bold for text style.
PageFly integrates with several review apps to help you display the star rating of your product. You can check this article to know which review apps that PageFly integrates with.
In this manual, I use the Judge.me – Product Reviews element to display the star rating. Please check this article to learn more about configuring and using this element in PageFly.
On the element catalog, click on the Add third-party elements icon, choose the Judge.me – Product reviews element, and then drag and drop the first variant under the product title.
Click on the product price element, go to the General tab, and choose the Price display’s first option.
Next, go to the Styling tab to tailor the product price style.
Click on the Product variant element and go to the General tab:
- Disable the Combine options
- Choose Dropdown menu for the Option values display
- Choose Horizontal for Option values layout
- Disable Show option name
You need to set up the Option swatches in the Extra function menu. You can check this article to learn how to set up the option swatches.
Click on the product variant option and go to the Styling tab to adjust the variant style.
Like other elements, you can also change the styling of the product description element. You can check the screenshot below.
On the element catalog, click on the Add element icon, choose the Countdown element, and then drag and drop the first variant under the product description.
In the General tab, you can set up the starting time, ending time of the countdown, and more.
Go to the Styling tab to change the style of the countdown timer. You can check the GIF below.
- Click on the quantity button, then go to the Styling tab and change its background color
- Click on the add to cart button and change these settings:
- In the General tab, enable full width and set up animation when mouse over
- Go to the Styling tab to change the button style. To make the quantity button and the add to cart button stay in the same line, go to the breadcrumb and click on Block > Styling tab > Display and choose Flex.
In this manual, I use the Bundle Offer by Selleasy element for the product bundle. Please kindly check this article to learn more about how to configure and use this element in PageFly.
On the element catalog, click on the Add third-party elements icon, choose the Selleasy – Bundle offer element, and then drag and drop it inside the product details element.
After you complete the design on the All devices view, switch to Mobile view to check the responsiveness.
You can check this article to learn more about common cases of mobile responsiveness.
Finally, hit Save and Publish the section. To know how to add the PageFly or Shopify pages section, please check this article to see full details.
Boost your back-to-school sales with our new premade templates. These templates are fully customizable and include features perfect for back-to-school.
Let’s create your Back to school campaign early, so everything will be ready on time. One of the key successful factors for a successful campaign is well preparation, as it would help sellers a lot in Marketing, stock management and also other store operational items.
You can consider running flash sale sections to create a sense of urgency, or creating attractive bundle offers that provide added value to your customers.
To ensure a successful Back To School campaign, it is essential for you to: (1) Create a FOMO effect by incorporating a countdown timer element in your promotions, urging customers to take advantage of limited-time offers. (2) Offer enticing discounts on a wide range of school-related products to attract customers and incentivize purchases. and (3) Provide bundle deals that include complementary items or discounted packages, enhancing customer value proposition.
- Highlight essential school supplies such as notebooks, pens, pencils, backpacks, and lunchboxes.
- Promote technology products like laptops, tablets, or calculators that are essential for students.
- Partner with educational influencers or bloggers to create engaging content featuring your products.