Shopify elements – Product Variant

About Product Variant element

The Product Variant element is designed to display the variant of your Shopify products on your page to increase your conversion rate. You can use the Product Variant element to promote your products on any non-product page or use it on a product page.

You can also watch this video tutorial:

Access the Product Variant element

  • Step 1: Click on the 2nd icon in the Element Catalog which is the Add Shopify element function
  • Step 2: Click on the Product Variant element in the dropdown menu
  • Step 3: Drag and drop the element into the page editor and then start using it.

Product Variant element comes with five common variations but we will continue to add more variations to help you save time.

Note that you can search for this element by using the search function instead of finding it in the sidebar.


Product Variant element configuration

Product Variant element comes with plenty of parameters allowing you to fine-tune content appearance for the best possible conversion rate.

Select the element in the layout to see its parameters.

When you drag and drop the Product Variant element into the editor page, there are 2 choices of the Product Source option for you to choose from such as:

  • Auto
  • Custom Product

Note that if you are in the Product Page and use the Product Variant element, then you can choose the Product Source option. However, if you are in a Regular Page, this function is not available!

If you choose Auto, the product assigned for this product page will be displayed in the page editor. The Auto option is set default when you use the Product Variant element.

Option swatches configuration

To access this feature, go to Settings > Option swatches

Or you can access Option swatches feature by going to General tab > Open Swatches Management

Then, click the Add section swatch button, the screen will show all options in your store. You can search for the option by name in the Search field.

After selecting all options that needed to adjust > hit the Select button.

In Display type, you can choose the style of each option. The option you choose will display a sample below.

Each option has 6 types of options to display:

Label: Option values will be displayed as text labels.
Color: Choose color of variants
Custom image: Select a custom image for variants. You also can edit and

manage these images here

Variant image: Apply the image you set for variants in the Shopify store admin
Radio button
Dropdown menu

You can configure the Styling on Page Editor.

Note that if you make any change to products in Shopify store, Option swatches feature will show notification “Data is not up-to-dated” and show all the changes that you have made in Shopify.

To update data, click the Update data button, the page will reload again and show all valid data in your Shopify store at the moment.

After selecting the type for all variants, hit the Save button on the bottom right.

General Configuration


Product Source with 2 options as above: Auto and Custom Product.Auto




Combined Variants: There are 2 options – Enable and Disable Combined Variants

Note Option swatches only work when Disable Combined Variants.

  • Enable Combined Variants: Combine all variants in a line

  • Disable Combined Variants: Display every variant separately.

Enabled Combined Variants
Sold Out Text: Insert the text you want to be displayed to inform customers when the variants of products are sold out.
Disable Combined Variants
Variant Layout: There are two types of layouts you can choose to display the variant such as Vertical and Horizontal
Variant Spacing: Adjust Product Variant box size
Swatches Spacing: Adjust space among option swatches
Show Variant Label: Enable this option if you want to display the variant’s label
Label Position: There are two positions for the label to be displayed including – On the top of the variant/On the left of the variant
Options Display: You can set up the options display by Dropdown menu, Radio buttons or Variant Images(When you enable Combined variants)
Swatch Width and Swatch Height: You can set up the Swatch width and height for Color, Custom Image and Variant Image.

If your page has been assigned for two products or more, the product variant will show all options of products assigned in sample display type.

You can get further information about ATTRIBUTES, VISIBILITY, ANIMATION parameters here

Styling Configuration

You can check more information about the Styling tab here

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