In this article, you’ll learn about another Shopify element named Product Variant.
About Product Variant element
The Product Variant element is designed to display the variant of your Shopify products on your page to increase your conversion rate. You can use the Product Variant element to promote your products on any non-product page or use it on a product page.
Note that you can search for this element by using the search function instead of finding it in the sidebar.
Product Variant element comes with four common variations but we will continue to add more variations to help you save time.
Drag a variation to the layout and see how it can be configured.
Product Variant element configuration
Product Variant element comes with plenty of parameters allowing you to fine-tune content appearance for the best possible conversion rate.
Select the element in the layout to see its parameters.
When you drag and drop the Product Variant element into the editor page, there are 2 choices of the Product Source option for you to choose from such as:
- Auto
- Custom Product
Note that if you are in the Product Page and use the Product Variant element, then you can choose the Product Source option. However, if you are in a Regular Page and use this element, the Product Source option is disabled and the Custom Product chosen by default.
If you choose Auto, then the product that was assigned when you created this product page will be displayed in the page editor. The Auto option is the default when you use the Product Variant element.
You can choose Custom Product and select the product you want.
The parameters in the General and Styling tabs are specific for this element. Read about them in this article.
| General tab’s parameters | |
| 1. CONTENT | Combined Variants:
Sold Out Text: Insert the text you want to be displayed to inform customers when the variants of products are sold out. |
| 2. ATTRIBUTES | This is a parameter that all elements have. You can read more here. |
| 3. VISIBILITY | This is a parameter that all elements have. You can read more here. |
| 4. ANIMATION | This is a parameter that all elements have. You can read more here. |
| Styling tab’s parameters | |
| 1. OVERALL | You can read about the OVERALL parameter here. |
| 2. SPACING | You can read about the SPACING parameter here. |
| 3. TYPOGRAPHY | You can read about the TYPOGRAPHY parameter here. |
| 4. BACKGROUND | You can read about the BACKGROUND parameter here. |
| 5. BORDER | You can read about the BORDER parameter here. |
| 6. DISPLAY | You can read about the DISPLAY parameter here. |
| 7. CUSTOM CSS | You can read about the CUSTOM CSS parameter here. |
You can watch this video to know more details on how to customize the Product Variant element
