Shopify elements - Product Variant

Important: This feature is only available on the Pro plan

In this article, you’ll learn about another Shopify element named Product Variant.

About Product Variant element

The Product Variant element is designed to display the variant of your Shopify products on your page to increase your conversion rate. You can use the Product Variant element to promote your products on any non-product page or use it on a product page.

Note that you can search for this element by using the search function instead of finding it in the sidebar.

pagefly product variant element

Product Variant element comes with four common variations but we will continue to add more variations to help you save time.

Drag a variation to the layout and see how it can be configured.

Product Variant element configuration

Product Variant element comes with plenty of parameters allowing you to fine-tune content appearance for the best possible conversion rate.

Select the element in the layout to see its parameters.

When you drag and drop the Product Variant element into the editor page, there are 2 choices of the Product Source option for you to choose from such as:

  • Auto
  • Custom Product

Note that if you are in the Product Page and use the Product Variant element, then you can choose the Product Source option. However, if you are in a Regular Page and use this element, the Product Source option is disabled and the Custom Product chosen by default.

If you choose Auto, then the product that was assigned when you created this product page will be displayed in the page editor. The Auto option is the default when you use the Product Variant element.

shopify elements product variant

You can choose Custom Product and select the product you want.


The parameters in the General and Styling tabs are specific for this element. Read about them in this article.

General tab’s parameters
1. CONTENT Combined Variants:

  • Disable this option if you want every variant to display separately.
    • Variants Layout: There are two types of layouts you can choose to display the variant such as Vertical and Horizontal.
    • Show Variant Label: Enable this option if you want to display the variant’s label.
    • Label Position: There are two positions for the label to be displayed including
      • On the top of the variant
      • On the left of the variant
    • Options Display: You can set up the options display by 1 in 2 ways below
      • Dropdown menu: The variants will be displayed in a dropdown menu as per the image below

pagefly product variant 4

      • Radio buttons: The variants will be displayed as radio buttons like the image below.

pagefly product variant 5

  • Enable this option if you want to combine all variants in a line.

Sold Out Text: Insert the text you want to be displayed to inform customers when the variants of products are sold out.

2. ATTRIBUTES This is a parameter that all elements have. You can read more here.
3. VISIBILITY This is a parameter that all elements have. You can read more here.
4. ANIMATION This is a parameter that all elements have. You can read more here.
Styling tab’s parameters
1. OVERALL You can read about the OVERALL parameter here.
2. SPACING You can read about the SPACING parameter here.
3. TYPOGRAPHY You can read about the TYPOGRAPHY parameter here.
4. BACKGROUND You can read about the BACKGROUND parameter here.
5. BORDER You can read about the BORDER parameter here.
6. DISPLAY You can read about the DISPLAY parameter here.
7. CUSTOM CSS You can read about the CUSTOM CSS parameter here.

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