About Paragraph Element![Copy Click to copy](https://help-cdn.pagefly.io/wp-content/themes/manual/images/icons/link.svg)
Summary: PageFly Paragraph Element is designed to present any text content on your page in order to increase your conversion rate. You can use this element as a content, body, or description for any section on your page.
Before jumping to the detailed steps, you can watch this video below:
How To Access Paragraph Element![Copy Click to copy](https://help-cdn.pagefly.io/wp-content/themes/manual/images/icons/link.svg)
- Step 1: Click on the Plus icon which is the Add element function
- Step 2: Click on the Paragraph element in the dropdown menu
- Step 3: Drag and drop the element you want into the page editor and then start using it.
How to Configure For Paragraph Element![Copy Click to copy](https://help-cdn.pagefly.io/wp-content/themes/manual/images/icons/link.svg)
The paragraph element comes with plenty of parameters allowing you to fine-tune content appearance to reach the best possible conversion rate.
Select the element in the layout to see its parameters.
General Configuration![Copy Click to copy](https://help-cdn.pagefly.io/wp-content/themes/manual/images/icons/link.svg)
Paragraph Text![Copy Click to copy](https://help-cdn.pagefly.io/wp-content/themes/manual/images/icons/link.svg)
Insert and style the content of the Paragraph:
Show Drop cap![Copy Click to copy](https://help-cdn.pagefly.io/wp-content/themes/manual/images/icons/link.svg)
Enable / Disable drop cap. Enable to see the parameters below.
You can get further information about ATTRIBUTES, VISIBILITY, ANIMATION parameters here
Styling Configuration![Copy Click to copy](https://help-cdn.pagefly.io/wp-content/themes/manual/images/icons/link.svg)
You can check more information about the Styling tab here
Use Cases![Copy Click to copy](https://help-cdn.pagefly.io/wp-content/themes/manual/images/icons/link.svg)
How To Change Paragraph Font![Copy Click to copy](https://help-cdn.pagefly.io/wp-content/themes/manual/images/icons/link.svg)
Go to Styling > Font family. There are 6 default Font family options but you can always customize paragraph font to your linking by using available parameters.
How To Change Paragraph Text Alignment?![Copy Click to copy](https://help-cdn.pagefly.io/wp-content/themes/manual/images/icons/link.svg)
Go to Styling > Text alignment section. There are 4 alignment options to choose from:
Left | ![]() |
Center | ![]() |
Right | ![]() |
Justify | ![]() |
How To Change Paragraph Background Color?![Copy Click to copy](https://help-cdn.pagefly.io/wp-content/themes/manual/images/icons/link.svg)
In order to better grab visitors’ attention, you can highlight paragraph background color by going to Styling > Background > Background color. There are 6 default color options but you can always customize to your liking by using the provided parameters.
Best Practices For Using Paragraph![Copy Click to copy](https://help-cdn.pagefly.io/wp-content/themes/manual/images/icons/link.svg)
- Break up large blocks of text with clear spacing and line breaks. Use bullet points or numbered lists for complex information or steps
- Prioritize clear and concise language that your target audience can easily understand
- Focus on the benefits your products or services offer to your customers. Explain how they solve problems or improve lives
- Maintain consistent paragraph formatting throughout your website for a clean and professional look. Consider font size, line height, and spacing
- Strategically place calls to action (CTAs) within paragraphs to encourage desired actions from visitors (e.g., “Add to Cart,” “Learn More”)
Frequently Asked Questions![Copy Click to copy](https://help-cdn.pagefly.io/wp-content/themes/manual/images/icons/link.svg)
What Is Paragraph Element?![Copy Click to copy](https://help-cdn.pagefly.io/wp-content/themes/manual/images/icons/link.svg)
Paragraph Element is designed to present any text content on your page, to increase your conversion rate. You can use this element as a content, body, or description for any section on your Shopify Store.
How Long Should A Paragraph Be?![Copy Click to copy](https://help-cdn.pagefly.io/wp-content/themes/manual/images/icons/link.svg)
A paragraph should be 100-150 words long, no more than 3-4 sentences. Breaking down the paragraph helps visitors to read easier, which improves average time-on-site.