Create 2023 Black Friday Section with PageFly | Top 20+ Black Friday Sale Ideas

1. OverviewClick to copy

When should sellers start preparing for Black Friday Sale?Early September
When is Black Friday?Last Friday of November
What are the main Black Friday colors?Red and Black

2. What is Black Friday?Click to copy

The term ‘Black Friday” was found in the 50s, refers to the shopping day after Thanksgiving, by Police in Philadelphia during their complaints of people from everywhere coming to city malls to shop, as it was impossible to manage the crowd.

When is Black Friday Sale?Click to copy

Black Friday Sale’ was then found as one of the biggest sale events of the year. Black Friday Sale is one the last Friday of November (Normally on the 25 Nov), as it ends in 3 days, the next Monday week after that (Can also also be referred as Cyber Monday).

Black Friday Sale online promotion starts typically from late October, early November, right after the Halloween Sale.

Black Friday Sale is picked up as the first sale event of the year; with the upcoming Cyber Monday, Christmas Sale and New Year Eve.

Due to the purpose, the Black Friday Deal Percentage is normally the largest , as it could be up to 90%, so brands could clear off their collections of the whole year, to be awaited for the upcoming spring season.

3. Step 1: Create Featuring Products DetailsClick to copy

Check out: Shopify Product Details | How to Create One with PageFly?

Black Friday Sale Campaign - Best time to optimize your sale funnel.

4. Step 2: Create Black Friday Sale Section

You can use the templates from PageFly Template Library, with few steps as below

From the PageFly dashboard, go to Sections, and then click on the Create blank section button to create a new section from scratch.

Or, you can choose Black Friday Templates, then edit contents, images and other elements based on that existing page.

5. Step 3: Add Product Details to a TemplateClick to copy

You can customize this section by three options: To show all your products, choose a collection or specific product. We will show you how to work with a product detail in this case.

6. Step 4: Edit Page Details ElementsClick to copy

6.1. Edit the Contents and StylingClick to copy

Of course, you can edit contents, change the styling of the existing content elements that appear on the page.

If you’re planning to set the background ‘Black’ as the prerequisite criteria for the Black Friday Campaign, you should firstly choose the lighter color to edit the color text, to avoid blended dark color between the color of the background and contents.

Then, feel free to edit the styling

Tips: Besides choosing the default color, you can add your custom color by: Select the color code chosen from the Color Swatch, then paste to the color styling bar of the element you are editing.

6.2. Edit Background ColorClick to copy

After finishing on editing colors and styling, let’s change the background color to ‘black’.

There are two options of different colors or photos, under the ‘Styling Tab’. For Black Friday, it’s best that you’ve used the solid color, to show the clear and bold purpose of the sale campaign.

> Check out how to edit the Styling Tab

6.3. Edit Media ListClick to copy

Remember to add your Media List. Choose Product Media from Section Outline > General > Show Badge > Media Position and Media List Size to edit your Styling.

6.4. Edit Sale BadgesClick to copy

6.4. Pay Attention to Small DetailsClick to copy

Colors, Font Stylings matter! Please make sure you’ve optimized them, so the visitors would really ‘feel’ the Black Friday Vibe once visited your page.

6.5. Add Discount BundlesClick to copy

After the page detail is well-optimized, you can add discount bundle on both blank page, section or template landing page:

If you haven’t added to your PageFly page, ‘Choose Settings > Type Bundles > Turn on’ as below

Let’s configure Discount Bundle, so it would appear together with the Product Details

6.6. Sell more products in Black Friday EventClick to copy

You of course can add more current products to sell in the Black Friday, using the ‘Discount Bundles

So, it would look like this.

6.7. Common MistakeClick to copy

Remember to hide all the defaulted section in the ‘Theme Editor’, to show your final customized product details/ sections.

6.8. Install 3rd-Party App to Edit Your SaleClick to copy

Beside Bundler Product Bundle, you also can use other apps, including:

7. Step 3: Check Previews on All DevicesClick to copy

After you complete the design on the All devices view, switch to the device needed and check the responsiveness.

How to Optimize a Page on Mobile – Mobile Responsive

8. Step 4: Share your Black Friday CampaignClick to copy

After editing the page, please share them to your social media pages, or via email marketing to boost traffic and of course revenue during Black Friday Season.

9. Bonus: Top 20 Black Friday Sale Ideas to Boost Sale of All timeClick to copy

Looking for a way to create attractive Black Friday Deals? Check out the best 20 Black Friday Promotion Ideas for small businesses.

Of course, you can all these campaigns together in one season, as it happens Before – During – After the Black Friday Sale Days, for examples:

9.1. Before Black FridayClick to copy

  1. Early Bird Specials: Offer exclusive deals to customers who shop early on Black Friday. This encourages shoppers to visit your website early in the day and helps spread out the online traffic.
  2. Exclusive Email Offers: Send out special Black Friday offers via email to your subscribers. Make the deals exclusive to your email list to reward loyal customers, as the way to give them a head-ups on the upcoming sale season.
  3. Countdown Teasers: Build anticipation by creating countdown teasers on your website and social media in the days leading up to Black Friday.

9.2. In the Black FridayClick to copy

  1. Flash Sales: Run short-term, high-discount flash sales on select products throughout the day. Create a sense of urgency by displaying countdown timers and limited quantities available.
  2. Limited Edition Products: Introduce a limited edition product or variation that’s available only for Black Friday. This creates a sense of exclusivity and excitement.
  3. Bundle Deals: Create bundles of related products at a discounted price. This encourages customers to buy multiple items at once, increasing their overall purchase value.

9.3. Throughout and After the Black FridayClick to copy

  1. Social Media Contests: Host contests or giveaways on your social media platforms. Ask customers to engage by liking, sharing, or tagging friends for a chance to win a special Black Friday prize. This activity can happen before and during the Black Friday Sale
  2. Loyalty Program Rewards: Offer additional rewards or discounts to your loyalty program members. This makes your loyal customers feel appreciated and encourages them to make purchases.
  3. Free Shipping: Provide free shipping on all Black Friday orders or on orders above a certain threshold. Many customers consider free shipping a significant incentive to complete their purchase.
  4. Abandoned Cart Recovery: Set up automated emails reminding customers about the items left in their cart, along with a special Black Friday discount to encourage them to complete their purchase.
  5. Virtual Shopping Events: Host live-stream shopping events on platforms like Facebook or Instagram, showcasing your products and offering exclusive discounts for viewers.
  6. Referral Discounts: Encourage your current customers to refer their friends and family by offering both the referrer and the referred person a special discount.
  7. Gift Cards with Bonuses: Offer gift cards with added value. For example, customers who purchase a $50 gift card could receive a bonus $10 gift card.
  8. Thanksgiving Giveback: Consider donating a portion of your Black Friday sales to a charitable cause. This not only gives back to the community but also creates a positive image for your brand.
  9. Retargeting Ads: Use retargeting ads to remind visitors who have previously interacted with your site about your Black Friday deals.
  10. Interactive Quizzes: Create engaging quizzes that help customers find the perfect product for their needs. At the end of the quiz, offer a Black Friday discount on the recommended product.
  11. Personalized Recommendations: Use customer browsing and purchase history to provide personalized Black Friday recommendations, increasing the chances of conversion.
  12. Behind-the-Scenes Sneak Peeks: Share behind-the-scenes glimpses of your preparation for Black Friday on social media to build excitement.
  13. Virtual Fitting Rooms (for clothing businesses): Implement a virtual fitting room where customers can try on clothes digitally, enhancing their shopping experience.
  14. Post-Black Friday Deals: Extend your Black Friday sale into the weekend or offer special Cyber Monday deals to capture more sales.

Remember to effectively communicate these promotions through your website, email newsletters, social media channels, and other relevant communication platforms. Additionally, ensure your website is optimized for increased traffic to provide a seamless shopping experience for your customers, optional with Youtube Discovery Ads or Google PPC.

Check out: How to Boose Sale Effectively during Black Friday Season?

10. Key TakeawaysClick to copy

Black Friday Campaign is one of the biggest sale events of the year! Get assistance from PageFly to get your page aired as soon as possible!

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