In this article, you will learn how about the Page Analytics, one of the new updates of PageFly version 2.9.0.
By using the page analytics, you will have a general view on the page’s performances and how PageFly pages help you grow fast and gain more sales. Moreover, visualizing metrics helps you to take an overall look at the numbers and see how your pages are improved or not from a day to another day and contribute to making your business decision making better.
How does Page Analytics work?
Note that the Analytics feature is enabled automatically for all pages created in version 2.9.0 and later. Pages created before that need to be republished to start having analytics.
After choosing I consent, you will be brought into the Analytics dashboard.
What can be measured?
6 key metrics
PageFly provides 6 key metrics to analyze page’s performance as the demonstration below
|Metrics||What to be tracked||Insights you get from tracking this parameter|
|Visitors||The total number of visitors to a page||How much traffic a page is acquiring and the growth of your traffic to a page.|
|Time On Page||The average time visitors spend on a page.||Whether the content of a page is compelling and valuable enough for visitors to stay.|
|Product Views||The percentage of visitors who clicked on the “Product View Details” element on a page.||Which product of a collection attracts the most attention.|
|Add To Cart||The percentage of visitors who add a product to their carts.||Whether a product page is converting well.|
|Revenue||The total number of revenue generated by a page. This number is calculated based on the product price from completed orders.||Which page contributes the most to your total store revenue.|
|Conversion Rate||The percentage of visitors who clicked a CTA on a page. Currently, the following elements are supported:
||Which CTA of a page is the most efficient.|
By using Tracking ID, you will track the number of clicks on an element that you set up PageFly events for.
The Tracking ID will appear on the Cart page as the order item ID and in the Order section in Shopify Admin. To explain this appearance is because it helps for the Analytics function works well, it does not affect anything in your store.
If you want to hide the tracking ID (order item ID) on the Cart page, you can disable PageFly Tracking in the Settings section and remember to choose the Save button like the image below. However, the tracking ID is still in the Order section in Shopify Admin.
Important note about the Fulfilled order
In order to track the revenue generated from your successful order, please make sure you make the orders as “Fulfilled“.
To mark the order as fulfilled, please go to your Shopify Admin > Orders, then find the order and click on the button “Mark as fulfilled” like the image below
About Conversion Rate metric
Note that before seeing the conversion rate, you need to set up the Tracking ID for the elements. If you haven’t added values for Tracking ID, there is a notification box like this
To set up Tracking ID, go back to the page editor you want to track, choose one of 4 elements you want to set up:
Let see this example with a button element.
In the page editor, choose the Button element. In the General tab, scroll down to see the TRACKING parameter and open it. Then you will choose the PageFly Event option. The Tracking ID box appears, now you can set an ID in the box like the image below
Once the element has been tracked, it’s analytics will be presented on the Conversion Rate metric card.
Analytics for a specific page type
1. Date Range Picker: you can choose the date you want to analyze and also compare to other periods to see how the metrics are improved. The format’s date is year-month-date.
2. Table status: It shows current viewing pages per total pages
3. Page type
4. Page metrics: Visitors, Time On Page, Product Views, Add To Cart, Revenue and Conversion Rate.
5. Column filter: You can choose which column displayed on the table.
6. View More button: By clicking this button, you will go to the next stage to see all the pages of the page type.
Analytics for individual page
There are two ways you can access to analyze for individual page
You can choose the page in the page type in the Analytics section as the example below
In the Page List of PageFly dashboard, choose the page type which has the page you want to analyze. And then, hovering mouse on the page you want and choose the Analytics icon as the demonstration below
After choosing the page you want to analyze, 6 key metrics will be displayed as 6 charts like the example below
You can switch between view options to see visualized data better by choosing the View option button
There are two options for viewing such as
- Grid View
- List View