How to Create Holiday Feature Products for Christmas Sale
These are the 9 steps on how to set up a Christmas Sale Landing Page properly with PageFly!
Create your Holiday Product Details
- In Shopify, create a separate product for Christmas.
- Set a price and compare at price to show a sale badge in PageFly later.
Edit Product Details
Then, edit your product on the product page using “Product Details”.
Customize the title, sale badges, description, buttons, and more as shown below.
- Sale badges:
- Product title:
- Product description:
- Product Add to cart and quantity button
Add Option Swatches
Give your elements a Christmas vibe by selecting festive fonts and colors.
Add option swatches to make your page more dynamic.
Customize Click Buttons
Pay attention to details like the Add to Cart and Choose Quantity buttons.
Show Your Off-Price
Choose the First Price display to highlight the discounted price for your Christmas sale!
Customize Product Description Tips
Break down the product description into smaller sections for easier reading and understanding.
Add Extra Product Option
Add extra product options to let customers customize gifts for their loved ones.
- Check out how to use EXPO Extra Product Options
- Or, Set up Bundles: Wide Bundles to use instead.
Freeship Deals
Include a free shipping deal section, as shown below, to attract more customers.
Set up a free shipping deal easily with Hextom. Follow the guide here.
Change Page Background
Change the page background to create a festive Christmas vibe. Choose a beautiful, holiday-themed photo to set the tone.
Most Common Mistakes
Inconsistent Christmas Vibe on Landing Page
A common mistake among Shopify store owners is focusing on product edits but overlooking the overall Christmas vibe of the page. This inconsistency can disrupt the visitor’s experience and lower conversion rates.
To ensure a cohesive Christmas theme, include the following elements on your pages:
- Colors: Use festive colors like green, red, and white.
- Decorated patterns: Add seasonal icons such as snowmen, bells, Christmas trees, stockings, and candy canes.
- Music: Enhance the holiday spirit by adding classic Christmas songs via YouTube or Vimeo. Songs like Last Christmas, White Christmas, or Stay Another Day can elevate your sales page. Check out the YouTube Video Element to integrate music effortlessly.
Hide Default Sections
To showcase your Christmas products properly, hide all default sections in the theme editor. Follow these steps:
- Step 1: Click the three dots icon in the top-right corner and select Visit theme editor.
- Step 2: In the theme editor, click the eye icon next to each default section to hide them.
Edit Extra Product Options
Sometimes, the Extra Product Options (EXPO) may not display properly.
Fix spacing issues: Adjust the margins to resolve this problem (refer to the GIF for guidance).
Edit font style: Contact the EXPO Customer Success Team via your Shopify dashboard for assistance.
Improve styling: Learn how to style your elements better with the PageFly Styling Element.
Check out the EXPO Extra Product Options guide for more details.
Six Christmas Sale Ideas, Works in 2024
Promote your Christmas sale page across multiple channels, including your website, social media, email newsletters, and offline materials.
Top 6 Christmas Sale Ideas:
- 12 Days of Deals: Offer a new deal or discount daily, leading up to Christmas.
- Gift Bundles: Sell themed bundles with a discount, simplifying holiday shopping.
- Early Bird Specials: Reward early shoppers with exclusive deals or gifts.
- Flash Sales: Create urgency with short-term, high-discount events.
- Virtual Countdown Event: Reveal deals periodically on social media to build anticipation.
- Loyalty Rewards: Offer extra loyalty points, discounts, or perks for repeat customers.
Additional Christmas Promotion Ideas:
- Charity Promotion: Donate part of your sales to a charity, adding goodwill to purchases.
- Mystery Discounts: Use interactive tools like scratch cards or spin wheels for surprise discounts.
- Free Shipping Day: Dedicate a day to free shipping to encourage purchases.
Store: goodfair.com
- Stocking Stuffer Section: Highlight small, affordable gift items.
- Exclusive Email Offers: Reward email subscribers with special discounts.
- Limited Edition Products: Sell holiday-themed items only available during Christmas.
- Gifting Guides: Create guides based on recipients (e.g., “Gifts for Kids”).
- Social Media Contests: Engage customers with contests offering prizes or discounts.
- Extended Return Policy: Ease concerns with a longer return window for holiday purchases.
- Personalized Gift Suggestions: Use AI tools to suggest personalized gifts.
- Advent Calendar Promotion: Reveal a new deal daily in December.
- In-Store Exclusives: Offer in-store-only deals for physical store traffic.
- Gift Card Bonuses: Provide bonus value for higher gift card purchases.
- Holiday-Themed Giveaways: Run giveaways tied to customer engagement on social media. Example:
Store: detourcoffee.com
These ideas will help you build an engaging, memorable holiday shopping experience for your customers.
Key Takeaway
Christmas is a joyful season when people reflect on their achievements and celebrate with loved ones. It’s also a prime opportunity for businesses to boost revenue and engagement with a well-planned strategy.
Don’t miss out—contact us to perfectly set up your Christmas Feature Products section!
Frequently Asked Questions
What is the importance of Christmas sales?
Christmas is one of the busiest shopping seasons worldwide, with people purchasing heavily towards the end of the year. This makes it a prime time for suppliers to drive high sales volumes.
What is sold the most during Christmas?
Popular Christmas items include:
- Stockings, ornaments, cards, wrapping paper, gift bags, and tree skirts
- Clothes like sweaters and pajamas
What types of Christmas gifts could you offer online?
To set up effective Christmas sales, focus on gifts that are easy to pack, transfer, and non-perishable. Avoid fresh foods or products expiring in less than 15 days. Here are some suggestions:
- One-off discounts
- Gift vouchers: With a monetary value or percentage discount for future purchases
- Extended subscriptions: Add extra days to subscription plans
- Special prices: For items in your Christmas collections
- Mini-size products: Ideal for self-care, cosmetics, tech gadgets, and home decor
Carefully curating your offerings can maximize customer satisfaction and sales during the holiday season.
How can I optimize my Christmas Sale page for SEO?
Optimize your page by:
- Using holiday-specific keywords like “Christmas sale,” “holiday deals,” and “gift ideas.”
- Adding alt text to festive images and product photos.
- Creating meta descriptions that highlight holiday promotions and discounts.
Should I offer free shipping during Christmas sales?
Yes, free shipping is highly effective in boosting sales. Customers are more likely to complete purchases when they don’t face additional shipping costs. Consider setting a minimum purchase amount to cover shipping expenses.
What is the best way to promote Christmas sales online?
Promote your sales through:
- Social media campaigns with festive visuals and hashtags.
- Email marketing with exclusive offers and countdown timers.
- Paid ads targeting holiday shoppers on platforms like Google and Facebook.
What types of discounts work best during Christmas?
Popular discounts include:
- Percentage-based discounts (e.g., “25% off holiday collections”).
- Buy-one-get-one (BOGO) deals.
- Flat-rate discounts for orders above a certain value.
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