Understand your dashboards

PageFly Analytics organizes your data into four levels, each answering different questions about your pages.

Overall Dashboard

What you see:

1. Summary metrics section: At the top of the dashboard, you'll see up to 15 metric cards showing aggregate performance across all your PageFly pages.

1. Customize displayed metrics:

• Click the button in the top-right of the metrics section

• Select up to 6 metrics from the available list

• Click Apply

1. Your list of pages

This section lists all PageFly pages in your store:

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Page template dashboard

Product or Collection page template

Product and Collection pages in PageFly work differently from other page types. They use page assignments:

• You create one page as a template

• You assign it to multiple products or collections in your store

• Each assigned product or collection becomes a unique page on your storefront

What you see:

1. Template summary metrics:

• Aggregate performance across all product/collection pages using this template

• Click the "View details" button on each metric chart to see the detailed report page for that metric.

1. Page assignments table:

• Lists each assigned product/collection with individual performance data

1. Customize displayed metrics:

• Click the icon button on the top-right of the metrics section

• Select or deselect to display or hide metrics from the dashboard

• Click Apply

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Other page types

How to access:

• Click any page (Home, Regular, Blog post, Password) from the Your pages section on the Overall dashboard

• Click any page assignment from the Product/Collection template dashboard

This is your detailed view for a single, specific page.

What you see:

1. Template summary metrics:

• Aggregate performance across the page template

• Click the "View details" button on each metric chart to see the detailed report page for that metric.

1. Customize displayed metrics:

• Click the icon button on the top-right of the metrics section

• Select or deselect to display or hide metrics from the dashboard

• Click Apply

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Metric detailed report

How to access:

• Click View details on any metric chart.

• This is your deepest level of analysis, focusing on one specific metric.

What you see

Main performance chart:

• Large time-series graph showing the metric's trend over your selected date range

Breakdown charts

• The metric is split by dimensions to reveal patterns:

  • By Device: Desktop vs Mobile vs Tablet performance

  • By Countries: Performance comparison across geographies

Top pages ranking

A sortable table showing which pages perform best/worst for this specific metric. This table is only available when you view the metric detail report from the overall dashboard:

What You Can Do

Understand the "why":

• "Why is my bounce rate high?" → Check device breakdown (often mobile issues)

• "Why did conversions drop?" → Check traffic source (lower-quality traffic influx)

• "Why do some pages outperform?" → Compare top vs bottom performers

Spot opportunities:

• "Mobile bounce is 2x desktop" → Prioritize mobile optimization

• "Germany has high traffic but low conversion" → Add German payment methods

• "Email traffic converts best" → Increase email marketing budget

Take action:

• Click any page in the ranking → Go to that page's dashboard

• Use insights to prioritize improvements in PageFly Editor

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Common dashboard features

Date range selector

Tips:

• Need at least 7 days of data for meaningful insights

• Avoid very short ranges (1-2 days) unless checking real-time changes

• Use consistent ranges when comparing different pages

Comparison mode

Enable "Compare to previous period" to see trend changes:

What it does:

• Shows a second line on charts representing the previous period

• Adds percentage change indicators (↑ 15% or ↓ 8%)

• Helps answer: "Is this metric improving or declining?"