Understand your dashboards

PageFly Analytics organizes your data into four levels, each answering different questions about your pages.

The 4-level structure

Think of it like zooming in on a map:

Level 1: Overall dashboard "How are all my PageFly pages performing?"

Level 2: Template dashboard "Which products/collections using this template perform best?" (Only for Product and Collection page templates)

Level 3: Page dashboard "How is this specific page performing?"

Level 4: Metric detail report "Why is this metric behaving this way?"

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Level 1: Overall Dashboard

What you see:

1. Summary metrics section: At the top of the dashboard, you'll see up to 6 metric cards showing aggregate performance across all your PageFly pages.

1. Customize displayed metrics:

• Click the button in the top-right of the metrics section

• Select up to 6 metrics from the available list

• Click Apply

1. Your list of pages

This section lists all PageFly pages in your store:

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Level 2: Page template dashboard (Product & Collection pages)

How to access

Click a Product or Collection page from the Your pages section on the Overall dashboard.

Why do product & collection templates get their own level?

Product and Collection pages in PageFly work differently from other page types. They use page assignments:

• You create one page as a template

• You assign it to multiple products or collections in your store

• Each assigned product or collection becomes a unique page on your storefront

What you see

Template summary metrics:

• Aggregate performance across all pages using this template

Page assignments table:

• Lists each assigned product/collection with individual performance data

Customize displayed metrics:

• Click the pencil icon in the top-right of the metrics section

• Select or deselect to display or hide metrics from the dashboard

• Click Apply

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Level 3: Specific page dashboard

How to access:

• Click any non-template page (Home, Regular, Blog post, Password) from the Your pages section on the Overall dashboard

• Click any page assignment from the Product/Collection template dashboard

This is your detailed view for a single, specific page.

What you see

All available metrics

• Unlike the Overall dashboard (which shows 6 customizable metrics), in the Specific page dashboard, you can select to display all applicable metrics by using the dashboard customization feature.

• Each metric card has a "View report" link that takes you to Level 4 (Metric Detail Report) for deeper analysis.

What you can do

Diagnose performance:

• Identify which metrics are performing well vs poorly

• Spot sudden changes in trends

• Compare this page against your store average

Take action:

• Click the Edit page button to open the page in PageFly Editor to make improvements

• Click View report on any concerning metric → Understand what's causing the issue

Example workflow:

1. Notice: "Bounce rate is 68% (store average is 45%)"

2. Click "View report" on Bounce Rate metric

3. Level 4 shows: "78% of bounces are on mobile"

4. Click "Edit page" → Optimize mobile layout

5. Return in 1 week to measure improvement

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Level 4: Metric detail report

How to access:

• Click "View report" on any metric from Level 1, 2, or 3

• This is your deepest level of analysis, focusing on one specific metric.

What you see

Main performance chart:

• Large time-series graph showing the metric's trend over your selected date range

Breakdown charts

• The metric is split by dimensions to reveal patterns:

  • By Device: Desktop vs Mobile vs Tablet performance

  • By Countries: Performance comparison across geographies

  • By Traffic Source (only for Sessions): Organic, Direct, Social, Referral, Email, Paid, etc

  • By Returning and New (only for Visitors)

Top pages ranking

A sortable table showing which pages perform best/worst for this specific metric. This table is only available when you view the metric detail report from the overall dashboard or product/collection template dashboard

What You Can Do

Understand the "why":

• "Why is my bounce rate high?" → Check device breakdown (often mobile issues)

• "Why did conversions drop?" → Check traffic source (lower-quality traffic influx)

• "Why do some pages outperform?" → Compare top vs bottom performers

Spot opportunities:

• "Mobile bounce is 2x desktop" → Prioritize mobile optimization

• "Germany has high traffic but low conversion" → Add German payment methods

• "Email traffic converts best" → Increase email marketing budget

Take action:

• Click any page in the ranking → Go to that page's dashboard

• Use insights to prioritize improvements in PageFly Editor

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Common dashboard features

These features appear across all dashboard levels:

Date range selector

Tips:

• Need at least 7 days of data for meaningful insights

• Avoid very short ranges (1-2 days) unless checking real-time changes

• Use consistent ranges when comparing different pages

Comparison mode

Enable "Compare to previous period" to see trend changes:

What it does:

• Shows a second line on charts representing the previous period

• Adds percentage change indicators (↑ 15% or ↓ 8%)

• Helps answer: "Is this metric improving or declining?"

Export or Print

Download or print your data for offline analysis or reporting. Only available for dashboard levels 2 and 3

How to export:

1. Access the option button on the right corner of the dashboard, select the Export option.

1. Select a format and include comparison data or not

1. The exported file will be sent to your registered email address

What's included:

• All visible columns from the current view

• Date range you selected

• Applied filters