Understand your dashboards

PageFly Analytics organizes your data into multiple levels, each answering different questions about your pages.

PageFly Analytics has six views, from the big picture down to individual section performance:

Overall Dashboard → Page Template → Page Detail → Metric Detail
                                         ↓
                                  Section Insights
                                  Sales Funnel

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Overall Dashboard

What it answers: "How are all my PageFly pages performing?"

This is your starting point. It shows aggregate performance across every PageFly page in your store.

What you see

1. Summary metric cards

Up to 6 customizable metric cards at the top showing totals across all pages.

2. Customize displayed metrics

• Click the settings icon in the top-right of the metrics section

• Select up to 6 metrics from the available list

• Click Apply

3. Your pages table

A sortable list of all your PageFly pages with key metrics per page:

• Search by page name

• Filter by page type (Home, Product, Collection, Blog, Regular)

• Filter by publish status

• Sort by any metric column (sessions, revenue, bounce rate, etc.)

• Paginated — works smoothly even with 1,000+ pages

Click any page name to see its detailed dashboard.

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Page Template Dashboard

What it answers: "How is this page template performing across all assigned products/collections?"

Product and Collection pages in PageFly work as templates — you create one design and assign it to multiple products or collections. This dashboard shows the template's aggregate performance.

What you see

1. Template summary metrics

Aggregate performance across all products/collections using this template. Click "View details" on any metric chart for a deeper breakdown.

2. Product/collection table

Lists each assigned product or collection with individual performance data. Sort by any metric to find your best and worst performers.

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Page Detail Dashboard

What it answers: "How is this specific page performing?"

Access by clicking any page from the Overall dashboard, or any product/collection from a template dashboard.

What you see

1. Metric summary charts

Up to 6 metric cards with trend lines. Customize which metrics appear using the settings icon.

2. Tab bar

Switch between views:

Tab	What it shows	Availability
Overview	Metric charts + product/collection breakdown	All paid plans
Section Insights	Heatmap, scroll depth, per-section engagement	Paid plans
Sales Funnel	Conversion funnel visualization	Paid plans

Tabs marked with a Pro badge require a paid plan. Free users see an upgrade prompt.

3. Product/collection breakdown (template pages only)

A paginated table showing performance for each assigned product or collection.

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Metric Detail

What it answers: "What's driving this specific metric? Where should I focus?"

Access by clicking View details on any metric chart.

What you see

1. Time-series chart

A line chart showing the metric's daily trend over your selected date range. When comparison mode is on, a second line shows the previous period.

2. Breakdown by device

A donut chart splitting the metric by Desktop, Mobile, and Tablet. Helps identify device-specific issues — for example, if mobile bounce rate is 2x desktop, you may need to optimize your mobile layout.

3. Breakdown by country

A bar chart showing the metric by visitor country. Useful for understanding geographic performance — for example, high traffic from Germany but low conversion might suggest adding German payment methods.

4. Top pages ranking (from overall dashboard only)

A sortable table showing which pages perform best or worst for this metric. Click any page to jump to its dashboard.

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Common Features

Date range selector

Available on every dashboard. Choose preset ranges (Last 7 days, Last 30 days, etc.) or pick custom dates.

Tips:

• Need at least 7 days of data for meaningful insights

• Avoid very short ranges (1-2 days) unless checking a recent change

• Use consistent ranges when comparing different pages

Comparison mode

Toggle Compare to previous period to see trend changes:

• A second line appears on charts for the previous period

• Metric cards show percentage change arrows (↑ 15% or ↓ 8%)

• Helps answer: "Is this metric improving or declining?"

CSV export

Export any dashboard's data:

1. Navigate to the dashboard you want to export

2. Click the Export button

3. A CSV file is sent to your registered email

4. Open in Excel, Google Sheets, or any spreadsheet tool