# AI Analytics co-pilot

The AI Analytics Co-pilot is a built-in assistant that helps you understand your data and optimize your pages — without needing to be an analytics expert. It analyzes your real store data and provides specific, actionable recommendations.

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## How to start

1. Go to **Analytics**
2. Click the **AI button** in the top right corner (available on all analytics screens)
3. Type your question or select a suggested prompt
4. AI analyzes your data and responds in plain language

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## What AI can do

### 1. Explain your metrics

Ask about any metric and AI explains what it means, whether your numbers are good or bad, and what you can do about it.

**Example questions:**

* "What is my bounce rate and is it good?"
* "Why did my conversion rate drop this week?"
* "Which page has the best engagement time?"

### 2. Analyze your data

AI answers questions using your actual store data — not generic advice.

* **Time comparisons:** "How did this week compare to last week?"
* **Device analysis:** "Do mobile visitors convert differently than desktop?"
* **Page comparisons:** "Which of my product pages performs best?"

When you ask about any metric, AI automatically:

1. Retrieves current data
2. Compares to the previous period
3. Checks for unusual patterns
4. Provides insights and recommendations

### 3. Detect anomalies

AI proactively identifies unusual patterns in your data:

* **Sudden changes** — a metric shifts more than 30% in less than 7 days
* **Pattern breaks** — expected trends (like weekend traffic peaks) don't happen
* **Device-specific issues** — mobile performs significantly worse than desktop

When an anomaly is detected, AI highlights it prominently in the response.

### 4. Recommend actions

AI provides concrete next steps based on your data:

* "Mobile bounce rate is 72% — consider compressing images and simplifying your mobile layout"
* "Email traffic converts 3x better than social — increase email marketing investment"
* "Product page A converts at 8% while B converts at 2% — A uses larger product images and has reviews above the fold"

### 5. Customize AI for your store

Click the adjustment icon in the AI panel to tell AI about your business:

| Setting              | Options                                                         | How it affects AI                                               |
| -------------------- | --------------------------------------------------------------- | --------------------------------------------------------------- |
| **Main goals**       | Increase conversions, reduce bounce, grow traffic, increase AOV | AI prioritizes insights related to your goal                    |
| **Business model**   | E-commerce, Dropshipping, Subscription, D2C, POD                | AI tailors advice to your business type                         |
| **Experience level** | Beginner, Average, Expert                                       | Beginners get simpler explanations; experts get denser insights |
| **Your role**        | Business owner, Marketer, Developer, Agency                     | Insights framed by revenue impact vs campaign metrics           |

### 6. Confidence levels

AI always tells you how confident it is:

| Level      | Meaning                                                 |
| ---------- | ------------------------------------------------------- |
| **High**   | Clear pattern in your data, statistically significant   |
| **Medium** | Suggestive trend, but limited data                      |
| **Low**    | Hypothesis only — needs more data or testing to confirm |

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## What AI cannot do

* **Access data outside your store** — AI only sees your PageFly analytics data
* **Predict the future with certainty** — AI gives estimates, not guarantees
* **Access customer personal information** — AI sees totals and averages, never individual names, emails, or orders
* **Make changes to your store** — AI only analyzes and recommends; you implement changes yourself
* **Work well with very little data** — if your store has fewer than 50 sessions, insights may have low confidence

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## Tips for getting the most from AI

* **Be specific:** "Why did my homepage bounce rate increase from 40% to 55% this week?" gets better answers than "Why is my bounce rate bad?"
* **Follow up:** Ask "What should I do about this?" after AI identifies a problem
* **Set your context:** Configure your goals and experience level so AI gives you relevant advice
* **Verify important insights:** Cross-check AI recommendations with your own knowledge of recent changes (new campaigns, price changes, seasonal effects)
* **Use the thumbs up/down:** Rating AI responses helps improve accuracy for all PageFly users


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