AI Analytics co-pilot
Overview
AI Analytics Assistant is an integrated analytics co-pilot built directly into PageFly Analytics, helping you understand and optimize your store's performance without needing to be an analytics or e-commerce expert.
What makes it special: AI can analyze your data, detect anomalies, and provide specific recommendations based on your real data and personalized info, even before you ask.
How to start using
Access Analytics page
Click the AI button in the top right (available on all Analytics screens)
Chat with AI: Ask anything about your data
Customize AI: Click adjustment icon → declare goals/business model/experience level
What features are available?
1. Learning & Support
AI helps you understand analytics from the basics to the advanced:
Explains all metrics: Bounce rate, Conversion rate, Sessions, Gross sales, etc. – AI explains in plain language, avoiding technical jargon.
Feature guidance: How to read and navigate dashboards, how to monitor data by devices/countries, how to compare time periods, etc.
Technical troubleshooting: GA4 won't connect? Data discrepancies? AI walks you through step-by-step troubleshooting.
Analytics skill building: Instead of just giving answers, AI guides you on how to analyze data yourself so you can make informed decisions.
2. Contextual data analysis
AI answers specific questions based on your available store's data on your GA4:
Time-based comparisons: This week vs last week, this month vs last month, or custom date ranges, etc.
Segment analysis: Mobile vs desktop, traffic sources, new vs returning visitors, etc.
Page-level comparisons: Which pages convert best? Which needs improvement?
Key strength: When you ask about any metric, AI automatically:
Retrieves current data
Compares to the previous period
Scans for anomalies
Provides insights and action recommendations – all in a single response.
3. Automatic anomaly detection
AI proactively identifies issues or opportunities every time you query any metric. If an anomaly is detected, AI highlights it prominently in the response.
Some types of anomalies:
Sudden changes: Metrics change >30% in <7 days, traffic spike/drop >50%
Pattern breaks: Weekly trends disrupted, expected weekend peaks don't occur
Segment-specific issues: Mobile performs abnormally worse than desktop, specific traffic source conversion drops suddenly
4. Specific action recommendations
AI doesn't stop at identifying problems – it provides concrete next steps based on your data and customized knowledge base:
Some types of recommendations:
Quick wins: Mobile load time 4.8s → Consider compressing images
Technical improvements: High bounce rate on slow pages → Optimize assets
Business intelligence: Traffic source X converts 3x better → Increase ad spend there
5. AI customization
You can customize how AI responds to match your store's specific context:
Information you can configure:
Main goals: Increase conversion rate, reduce bounce rate, increase traffic, increase AOV, etc.
Business model: E-commerce, Dropshipping, Subscription, POD, D2C, etc.
Experience level: Beginner, Average, Expert
Your role: Business owner, Marketer, Developer, Agency
Impacts:
Explanation depth: Beginners get every term explained, Experts receive denser insights
Insight priorities: If the goal is "Increase conversion rate", AI highlights CVR-related insights first
Presentation style: Business owners receive insights framed by revenue impact, Marketers by campaign performance
6. Confidence levels – Transparency about reliability
AI always clarifies the confidence level of insights:
High confidence: Statistical significance present, clear pattern
Medium confidence: Limited data, suggestive trend
Low confidence: Hypothesis only, needs testing
→ You know when to trust actions, when to proceed cautiously.
What AI can't do
Can't access data outside your connected GA4 account
Can't predict future performance with certainty
Can't access personally identifiable information about your customers
Can't override PageFly's or Shopify's policies
Can't directly modify your store: AI only analyzes and recommends - you have to implement changes yourself
Can't guarantee results: AI only gives suggestions without any commitments
Can't replace GA4 or Shopify analytics: AI analyzes data from these sources, doesn't collect data itself
Can't provide links/CTAs: AI won't redirect you outside PageFly or sell anything
Can't work well with insufficient data: If the sample size is too small, AI may answer with low confidence
More questions? Chat with AI directly in Analytics – it will explain almost everything! 🚀
Last updated
Was this helpful?