FAQs
Answers to common questions about PageFly Analytics.
Setup & Access
Do I need Google Analytics to use PageFly Analytics?
No. PageFly Analytics works independently — it collects data directly through Shopify's built-in tracking system. No Google account, no GA4 connection, no external tools required.
If you previously used GA4 with PageFly, you can continue using it alongside PageFly Analytics, or switch entirely.
How do I enable PageFly Analytics?
Go to Analytics in PageFly's left sidebar
Click the Enable Analytics button on the banner or connection box
Approve the Shopify permissions popup
Tracking starts automatically
See Enable PageFly Analytics for the full guide.
Is PageFly Analytics available on the Free plan?
Free plan users can explore a demo dashboard with sample data to see how analytics works. To track your real store data, you need a paid plan.
I enabled analytics but see no data. What should I check?
Troubleshooting checklist:
Wait 1-2 hours — data needs time to appear after enabling
Check that your page is published — only published pages are tracked
Visit your store — open your storefront in an incognito browser to generate a test session
Verify PageFly Analytics is enabled — check for the green "Active" badge next to "PageFly Analytics" on the Analytics dashboard
If data still doesn't appear after 24 hours, contact PageFly support.
Does PageFly Analytics slow down my store?
No. PageFly Analytics uses Shopify's built-in web pixel system, which runs in a sandboxed environment separate from your storefront. It does not add visible scripts to your pages or affect page load speed.
Can I track pages not built with PageFly?
No. PageFly Analytics only tracks pages built with PageFly. For store-wide analytics (theme pages, checkout, etc.), use Shopify's built-in analytics or Google Analytics.
Data & Metrics
Why don't my PageFly numbers match Shopify Analytics?
Small differences are normal because:
Session definition: PageFly uses a 30-minute inactivity window; Shopify may use different criteria
Scope: PageFly tracks only PageFly pages; Shopify tracks the entire store
Attribution: PageFly uses last-click attribution for revenue
Timing: Data processing may have slight delays
Numbers should be close but won't match exactly.
What's the difference between Bounce Rate and Engaged Session Rate?
They're opposites:
Engaged Session Rate: % of visitors who interacted (clicked, scrolled, or stayed 10+ seconds)
Bounce Rate: % of visitors who left without interacting
Formula: Engaged Session Rate + Bounce Rate = 100%
Example: 38% engaged = 62% bounce rate
Good targets: Engagement rate above 50% is good. Bounce rate below 40% is strong.
How is revenue calculated?
Gross Sales = Product Price × Quantity (before discounts, shipping, and taxes)
Example:
2 × T-Shirt ($25) + 1 × Hat ($15) = $65 gross sales
After shipping ($5) + tax ($4.50) - discount ($10) = $64.50 order total
PageFly shows: $65 | Shopify may show: $64.50
Revenue is displayed in your store's currency. All amounts are converted automatically.
How quickly does data update?
PageFly Analytics data updates within 5 minutes of visitor activity. This is significantly faster than GA4 (which can take 24-48 hours).
Daily aggregate charts update once per day.
What does "Avg" mean in metric names?
"Avg" (Average) means a weighted average across all pages, not a simple average.
Example:
Page A: 100 sessions, 40 bounces (40% bounce rate)
Page B: 50 sessions, 30 bounces (60% bounce rate)
Avg. Bounce Rate = 70 bounces ÷ 150 sessions = 46.7%
Not (40% + 60%) ÷ 2 = 50%
Pages with more traffic have more influence on the average.
Can I track specific button clicks?
Yes, using Custom Tracking IDs:
Select an element in PageFly Editor
Go to General > Tracking > PageFly events
Enter a unique name (e.g., "hero-cta-button")
Save and Publish
Your Analytics dashboard will show the click rate for each tracking ID.
Why do some pages show no data?
Common reasons:
Page is unpublished — only published pages are tracked
Page was recently published — data takes 1-2 hours to appear
Analytics was enabled after page was published — tracking starts from the moment analytics is enabled, not retroactively
Page has very low traffic — pages with zero visitors in the date range show no data
AI Co-pilot
Does the AI assistant cost extra?
No. The AI co-pilot is included in all paid PageFly plans with Analytics access. No additional charge.
Can AI access my customer data?
No. AI only sees aggregated metrics — totals, averages, and percentages. It never accesses individual customer names, emails, addresses, or specific order details.
AI sees: "Your homepage had 1,240 sessions with 4.2% conversion rate"
AI doesn't see: "John from NYC bought Product X for $45.99"
What if AI gives wrong information?
AI can make mistakes. Here's how to handle it:
Click thumbs down on the response to flag it for review
Verify important findings by checking the actual dashboard numbers
Consider that AI may miss context you have (recent campaign changes, seasonal effects)
Try rephrasing your question for a more specific answer
Can AI make changes to my pages?
No. AI is read-only — it analyzes data and suggests improvements, but you must implement changes yourself in the PageFly Editor. This is by design: you maintain full control over your store.
Does AI remember previous conversations?
AI remembers context within the same conversation session. Each new session starts fresh.
To personalize AI across sessions, use the Customize AI feature to set your business goals, model, and experience level — these settings persist.
Features & Plans
What features require a paid plan?
Demo dashboard
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Real analytics data
❌
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AI co-pilot
❌
✅
Section Insights
❌
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Sales Funnel
❌
✅
Page Insights (editor)
❌
✅
CSV export
❌
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Custom Tracking IDs
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Can I compare two time periods?
Yes. Toggle Compare to previous period on any dashboard:
Charts show both periods as separate lines
Metric cards display percentage change
Previous period is automatically calculated based on your selected date range
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