# Overview

PageFly Analytics gives you a clear picture of how your pages perform — how many visitors they attract, what actions visitors take, and how much revenue your pages generate.

**No external tools required.** PageFly tracks everything automatically using Shopify's built-in tracking system. You don't need to connect Google Analytics or any third-party service.

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## What PageFly Analytics does for you

* **Tracks visitor behavior** on all your PageFly pages automatically
* **Shows revenue impact** — see exactly how much each page earns
* **Identifies problems** — find pages with high bounce rates or low conversions
* **Compares performance** — see how metrics change week over week
* **Works with AI** — get plain-language insights and recommendations from the AI co-pilot

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## What you can track

| Metric                | What it measures                                                        |
| --------------------- | ----------------------------------------------------------------------- |
| Pageviews             | Number of times a page was viewed                                       |
| Sessions              | Number of visits to a page                                              |
| Visitors              | Number of unique people who visited                                     |
| Avg. Engagement Time  | How long visitors actively spend on your page                           |
| Bounce Rate           | % of visitors who left without interacting                              |
| Engaged Session Rate  | % of visitors who interacted (clicked, scrolled, or stayed 10+ seconds) |
| Added to Cart Rate    | % of sessions where a product was added to cart                         |
| Product View Rate     | % of sessions where a product detail was viewed                         |
| Dynamic Checkout Rate | % of sessions where the checkout button was clicked                     |
| Form Submission Rate  | % of sessions where a form was submitted                                |
| Conversion Rate       | % of sessions that resulted in a purchase                               |
| Gross Sales           | Total revenue generated (before discounts/shipping)                     |
| Orders                | Number of completed orders                                              |
| Blog Post View Rate   | % of sessions where a blog post link was clicked                        |
| Collection View Rate  | % of sessions where a collection link was clicked                       |
| Custom Tracking IDs   | Track click rates on any specific element you choose                    |

### Custom Tracking IDs

You can track clicks on any element — buttons, links, images, or blocks.

**How to set up:**

1. Open your page in PageFly Editor
2. Select the element you want to track
3. Go to the **General** tab in the right sidebar
4. Scroll to the **Tracking** section
5. Select **PageFly events**, then enter a unique name (e.g., "hero-cta", "buy-now-button")
6. **Save and Publish** your page

Once published, click rates for your tracking IDs appear in your Page Analytics dashboard.

**Tips:**

* Use descriptive names: "summer-sale-banner" instead of "button1"
* Make each name unique across your store
* Track different versions to compare: "cta-red" vs "cta-blue"

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## Key differences from other analytics tools

| Feature            | PageFly Analytics                           | Google Analytics 4       |
| ------------------ | ------------------------------------------- | ------------------------ |
| Setup required     | None — works automatically                  | Must connect GA4 account |
| Data delay         | Under 5 minutes                             | 24-48 hours              |
| Page scope         | Only your PageFly pages                     | Entire website           |
| AI insights        | Built-in co-pilot                           | Not included             |
| Section-level data | Heatmaps, scroll depth, per-section metrics | Not available            |
| Sales funnel       | Built-in conversion funnel                  | Requires manual setup    |

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## Availability

| Plan           | What you get                                                               |
| -------------- | -------------------------------------------------------------------------- |
| **Free**       | Demo dashboard to explore the interface                                    |
| **Paid plans** | Full analytics with real data, AI co-pilot, Section Insights, Sales Funnel |

Free plan users can explore a demo dashboard with sample data to see how analytics works before upgrading.


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