How to create AI sales pages with PageFly

About PageFly AI sales page

PageFly AI sales page is an intelligent page creation feature that combines AI-powered content generation with advanced personalization capabilities. The system automatically creates high-converting sales pages and personalizes them based on:

• Customer location: Geographic-based content adaptation, and integration with your store policy and sales strategy

• Customer type: Different experiences for returning vs. new customers, logged-in users

• Traffic source: Customized messaging based on where visitors come from (Google Ads, Facebook, email, etc.)

• Store policies: Integration with your business rules and sales strategy

• Behavioral data: Dynamically engages customers based on their interactions with a digital salesman — an intelligent AI assistant

AI sales pages are most effective after the initial phases of your sales process. Designed to persuade using existing customer data, these pages are ideal for converting warm traffic - potential customers who have already shown interest in your products. For example, if you are running ads for a specific product as part of a campaign, using an AI sales page can help turn those interested visitors into buyers.

Even if you are not in the sales step, you can still use these pages as standard product pages or landing pages for different purposes. Use the AI section generator to tailor content, aligning with your objectives and audience needs.

Quick start checklist

Required (Minimum to get started)

• Have at least one product ready to assign

• Ensure your Shopify store policies are up-to-date

Optional

• Promotional offers (if applicable)

• Identify your target traffic sources (Google Ads, Facebook, Email, etc.)

• Prepare custom messaging for different traffic sources

How to create AI sales pages with PageFly

Step 1: Access AI sales page feature

Access the AI sales page feature through the PageFly main menu.

Step 2: Configure your AI sales page

Click "Create campaign" to start building your AI-powered sales page.

2.1 Assign products to unlock your page

Select target products for your page - you need at least one product assigned to your page for preview and set up other features.

Multiple products can be assigned to one campaign to apply the same promotional settings, styling, and page structure. The preview on the canvas shows one product at a time. To change the preview, go to the page content panel and click Change in the Preview section.

2.2 Enhance your page content

Once you assign products, your page will be conversion-ready!

Improve it by using the AI section generator to add custom sections based on your needs. The AI-generated text is automatically personalized for visitors, or you can disable this and add static text manually.

Testimonial integration: You have two ways to add customer reviews to your sales page.

First, you can use the AI section generator to create a review section with AI-generated testimonials.

Alternatively, you can configure the built-in Customer review section that's already included in your page content panel by default. When using this section, simply select and connect your preferred third-party review app to display real reviews. Once configured, reviews from your connected app will automatically appear on the live page without any additional setup.

If you choose not to connect a review app, the Customer Review section will remain in your page content panel but won't display anything on the live page.

2.3 Match your brand perfectly

When your page content is ready, customize the design to match your brand. Import style from your Shopify store (or any of your public store) for instant consistency. After that, manually adjust styling to perfect your look.

2.4 Add special offers

Sales and benefits are key to attracting customers. In AI sales campaigns, you can configure promotional settings such as:

• Discounts & benefits: Include valuable offers and store policies, both discount and non-discount, like free shipping. Even include benefits or policies such as 30-day returns, as these help persuade customers.

• Flash sale countdown: Enable a countdown timer for discount code promotions to create scarcity and boost sales.

• Member-exclusive benefits: Set up VIP perks and exclusive offers. Your customers will see those perks when they logged-in.

2.5 Personalization settings

This step transforms your page into a truly powerful tool! Your page will personalize content for every visitor across all segments:

• Traffic source: Personalizes content for each product based on visitor traffic source. Select a traffic source to add a custom message visible only to visitors from that source.

• Location: Automatically personalizes content based on visitor location using your store policies. For example, visitors from Japan see 'Free shipping to your area' if your policies offer free shipping there. Keep your policies updated to ensure customers see accurate information.

• Customer based: Automatically personalizes for logged-in and returning customers. The system detects returning users to tailor page content or show member perks. See how the AI personalizes page content for logged-in users in Member-exclusive benefits set up. Below is an example of the AI assistant detecting the last session visitor focusing on the product's SCA certification and proactively engaging them upon return.

• Behaviors: Automatically personalizes based on visitor behavior in real time. For instance, the AI assistant uses this data to engage or assist customers when it detects hesitation or comparison intent. While you may not predict visitor behavior on your sales page, you can control AI interactions by training your AI assistant.

2.6 Get your personalized URLs

• Campaign title: Enter a descriptive name to identify your campaign in the dashboard.

• Campaign URL: Set the base URL path (e.g., /pages/bfcm). This forms the base for your personalized URLs.

• Default URL: Personalized by location, customer, and behavior.

• Traffic source URLs: Personalized by location, customer, behavior, and traffic source.

Click the copy icon next to any URL to copy the page URL for each assigned product. Choose based on your campaign goals, as they differ only in personalization. This improves targeting: each URL delivers content tailored to visitor characteristics.

Step 3: Train AI settings

With your page configured, it's time to train your AI assistant.

Every AI sales page includes an intelligent digital assistant that acts as your virtual salesperson. This AI assistant deeply understands your store policies and sales strategies, observes customer interactions to identify purchase intent, and engages visitors at the optimal moments. The assistant appears as a chat widget at the bottom center of your pages, ready to help when customers need assistance.

You can fully customize your AI assistant's behavior and knowledge through the AI management section:

3.1. Training

The Training section allows you to configure how your AI assistant behaves and what it knows about your business:

• Custom instruction: Define specific behaviors and sales strategies for customer interactions. Add product expertise, highlight key features, or specify how to handle different customer types.

• AI tone and personality: Choose from various communication styles. This affects how your AI speaks to customers and matches your brand voice.

• Knowledge: The AI integrates with your Shopify Knowledge Base app to access detailed store information. Click "Go to Knowledge Base app" to add product descriptions, policies, and brand info. This integration ensures your knowledge is utilized across different AI agent apps, eliminating the need to duplicate efforts for FAQs or knowledge management.

• Your store details and policies are automatically synced from Shopify admin by default to build the AI sales page, but you can still override them manually to help your AI provide accurate support: Configure store logo, Store description, Shipping policies, Return and refund policies.

3.2. Conversations

You can view conversations of your customers with the AI assistant. Use this to monitor how customers are engaging with your AI and understand what visitors are looking for to optimize your sales pages.

Step 4: Preview and test

Testing different scenarios:

• Publish the changes. Copy the personalized URLs and paste them into the address bar, or click view live to test different sources.

• Check how the page appears for different customer segments in live view. For example, you can verify location-based personalization by changing the location in your theme header and reloading the AI sales page.

Analytics and performance tracking

Built-in AI sales page dashboard:

• Access comprehensive analytics directly from the AI Sales Page dashboard

• Monitor key metrics including: Total sales, Conversion rate, Add-to-cart rate and Sessions over times. More metric coming soon.

Best practices

1. Complete store profile

Keep store policies updated: Ensure your store policies are current so the AI assistant has accurate content when consulting with customers.

Detailed product descriptions: Provide comprehensive product information as the AI uses this as core data to generate content

Regular updates: Keep all store information fresh for optimal AI performance

2. Personalization setup

Traffic source mapping: Configure specific messaging for each traffic source. The more details you provide AI through custom message setup, the more personalized the customer experience from that source.

Geographic targeting: Ensure your location-based policies are clear and up to date for different markets. This lets AI know your shipping and return policies and offer them when persuading customers to purchase.

Customer segmentation: If you have member perks, set them up in Promotional settings to boost sales.

Behavioral triggers: AI uses customer interaction data to identify intent, but you control its behavior. Train it like a sales employee and test its responses on the Training page.

3. Review integration strategy

Positioning testimonials effectively within your sales page is crucial. Testimonials play a vital role in enhancing credibility and trust, which can significantly boost sales. By showcasing authentic customer experiences, you can influence potential buyers and encourage them to make a purchase.

4. Integration sales page in your sales funnel

URL Strategy: Use personalized URLs for each marketing campaign.

Message consistency: Ensure AI-generated content matches your ad copy and email messaging to improve targeting and provide customers with consistent ad-related content.

Cross-channel coordination: Use the section generator to quickly create and manage your page structure, aligning AI sales page content with your overall marketing strategy.

Frequently asked questions

1. Can I convert existing PageFly pages to AI sales pages?

Currently, you cannot convert existing PageFly pages to AI Sales Pages. If you have this need, please contact us to let us know so we can explore providing a solution soon.

2. How often does the AI update personalized content?

The AI updates personalized content each time a visitor reloads the page, ensuring real-time personalization based on the latest visitor data and behavior.

3. Can I override AI-generated content?

Some content can be overridden and fixed, such as product data, store policies, and text input from AI-generated sections where automatic personalization is disabled. For other elements, The AI will dynamically display relevant content based on visitor data.

4. Is the AI sales page feature free?

Yes, the AI Sales Page feature is currently FREE during the BETA period. We highly appreciate your feedback to help us improve the feature.

5. What data does AI use for personalization?

Besides data from your products and store policies set in Shopify admin, AI uses publicly available data (location, traffic source), customer account information (if logged in), and your customer behavioral data from your store (with proper privacy compliance).

6. How do I provide feedback during the beta period?

You can submit feedback through: Feedback form link. The product team will prioritize your requests and reach out to you promptly with solutions.

You can also use PageFly LiveChat support to connect with an operator for immediate help.