# Section Insights

Section Insights shows you how visitors interact with each individual section of your page — where they click, how far they scroll, how long they stay, and which sections drive the most engagement.

**Availability:** Paid plans only.

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## How to access

1. Go to **Analytics** and click on any page
2. Select the **Section Insights** tab

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## Section Picker

The left sidebar lists all sections on the page. Each section shows:

* **Section name** and position number
* **Engagement score** (0–10) — a color-coded badge summarizing overall section performance
* **View count** and **CTA click rate** at a glance

Click any section to see its detailed metrics and heatmap.

### Engagement Score

Each section receives a score from 0 to 10 based on three factors:

| Factor          | What it measures                                  | Benchmark |
| --------------- | ------------------------------------------------- | --------- |
| Click rate      | % of viewers who clicked something                | 2%        |
| CTA click rate  | % of viewers who clicked a call-to-action element | 5%        |
| Avg. dwell time | How long visitors spent viewing this section      | 5 seconds |

**Score colors:**

| Score | Color  | Meaning                                     |
| ----- | ------ | ------------------------------------------- |
| 7–10  | Green  | Strong engagement — section is working well |
| 4–6   | Yellow | Moderate — room for improvement             |
| 0–3   | Red    | Low engagement — consider redesigning       |

Sections without CTA elements (like headers or footers) are scored on click rate and dwell time only.

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## Metric Cards

Six metric cards show detailed performance for the selected section:

| Metric                   | What it tells you                                        |
| ------------------------ | -------------------------------------------------------- |
| **Impressions**          | How many times this section was viewed                   |
| **Click Rate**           | % of viewers who clicked any element in this section     |
| **CTA Click Rate**       | % of viewers who clicked a call-to-action element        |
| **Avg. Time on Section** | Average seconds visitors spent viewing this section      |
| **Bounce Rate**          | % of visitors who left the page from this section        |
| **Exit Rate**            | % of visitors whose last interaction was in this section |

Each card includes a sparkline trend chart. When comparison mode is on, you also see the previous period's value and a percentage change.

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## Heatmap Preview

A visual overlay showing exactly where visitors click on your section.

### Click Heatmap

* **Red/orange zones** = high click activity (hot spots)
* **Blue/transparent zones** = low or no clicks (cold spots)
* Rendered as a color grid over your actual section design

### Scroll Depth

Switch to **Scroll Depth** view to see how far visitors scroll within the section:

* Horizontal bands at 25%, 50%, 75%, and 100% depth
* Each band shows the percentage of viewers who scrolled that far
* Helps identify if visitors see your full section or drop off early

### Device filter

Filter heatmap data by device type:

| Filter      | What it shows                          |
| ----------- | -------------------------------------- |
| **All**     | Combined data from all devices         |
| **Desktop** | Desktop visitors only (1440px preview) |
| **Tablet**  | Tablet visitors only (768px preview)   |
| **Mobile**  | Mobile visitors only (375px preview)   |

The preview automatically adjusts to show your section at the selected device width.

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## CTA Breakdown

Below the heatmap, a detailed table shows click performance for each CTA element in the section:

| Column              | What it shows                                 |
| ------------------- | --------------------------------------------- |
| **Element**         | The HTML tag and link destination             |
| **Clicks**          | Total click count                             |
| **Unique Visitors** | Number of distinct visitors who clicked       |
| **Click Rate**      | % of section viewers who clicked this element |

Use this to identify which buttons, links, or images drive the most clicks — and which are being ignored.

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## Dead Click Alert

If a section has a high click rate but zero CTA clicks, Section Insights shows a **Dead Click Alert**. This means visitors are clicking on non-interactive elements — they expect something to happen, but nothing does.

**Common fixes:**

* Add a link or button where visitors are clicking
* Make non-clickable elements look less interactive (remove hover effects, underlines)
* Replace decorative images with linked product cards

***

## Tips for using Section Insights

* **Check weekly** — section performance changes as your traffic and campaigns evolve
* **Compare sections** — look at which sections have the highest vs lowest engagement scores
* **Mobile matters** — always check the mobile heatmap separately; click patterns differ significantly from desktop
* **Low scroll depth?** — if visitors aren't seeing your full section, consider making it shorter or moving key content higher
* **High bounce from a section?** — the section might be confusing, slow to load, or missing a clear next step


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