Section Insights
Section Insights shows you how visitors interact with each individual section of your page — where they click, how far they scroll, how long they stay, and which sections drive the most engagement.
Availability: Paid plans only.
How to access
Go to Analytics and click on any page
Select the Section Insights tab
Section Picker
The left sidebar lists all sections on the page. Each section shows:
Section name and position number
Engagement score (0–10) — a color-coded badge summarizing overall section performance
View count and CTA click rate at a glance
Click any section to see its detailed metrics and heatmap.
Engagement Score
Each section receives a score from 0 to 10 based on three factors:
Click rate
% of viewers who clicked something
2%
CTA click rate
% of viewers who clicked a call-to-action element
5%
Avg. dwell time
How long visitors spent viewing this section
5 seconds
Score colors:
7–10
Green
Strong engagement — section is working well
4–6
Yellow
Moderate — room for improvement
0–3
Red
Low engagement — consider redesigning
Sections without CTA elements (like headers or footers) are scored on click rate and dwell time only.
Metric Cards
Six metric cards show detailed performance for the selected section:
Impressions
How many times this section was viewed
Click Rate
% of viewers who clicked any element in this section
CTA Click Rate
% of viewers who clicked a call-to-action element
Avg. Time on Section
Average seconds visitors spent viewing this section
Bounce Rate
% of visitors who left the page from this section
Exit Rate
% of visitors whose last interaction was in this section
Each card includes a sparkline trend chart. When comparison mode is on, you also see the previous period's value and a percentage change.
Heatmap Preview
A visual overlay showing exactly where visitors click on your section.
Click Heatmap
Red/orange zones = high click activity (hot spots)
Blue/transparent zones = low or no clicks (cold spots)
Rendered as a color grid over your actual section design
Scroll Depth
Switch to Scroll Depth view to see how far visitors scroll within the section:
Horizontal bands at 25%, 50%, 75%, and 100% depth
Each band shows the percentage of viewers who scrolled that far
Helps identify if visitors see your full section or drop off early
Device filter
Filter heatmap data by device type:
All
Combined data from all devices
Desktop
Desktop visitors only (1440px preview)
Tablet
Tablet visitors only (768px preview)
Mobile
Mobile visitors only (375px preview)
The preview automatically adjusts to show your section at the selected device width.
CTA Breakdown
Below the heatmap, a detailed table shows click performance for each CTA element in the section:
Element
The HTML tag and link destination
Clicks
Total click count
Unique Visitors
Number of distinct visitors who clicked
Click Rate
% of section viewers who clicked this element
Use this to identify which buttons, links, or images drive the most clicks — and which are being ignored.
Dead Click Alert
If a section has a high click rate but zero CTA clicks, Section Insights shows a Dead Click Alert. This means visitors are clicking on non-interactive elements — they expect something to happen, but nothing does.
Common fixes:
Add a link or button where visitors are clicking
Make non-clickable elements look less interactive (remove hover effects, underlines)
Replace decorative images with linked product cards
Tips for using Section Insights
Check weekly — section performance changes as your traffic and campaigns evolve
Compare sections — look at which sections have the highest vs lowest engagement scores
Mobile matters — always check the mobile heatmap separately; click patterns differ significantly from desktop
Low scroll depth? — if visitors aren't seeing your full section, consider making it shorter or moving key content higher
High bounce from a section? — the section might be confusing, slow to load, or missing a clear next step
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