Sales Funnel

The Sales Funnel shows your store's conversion pipeline — from visitors landing on your pages to completing a purchase. It helps you identify exactly where potential customers drop off.

Availability: Paid plans only.

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How to access

1. Go to Analytics

2. Click the Sales Funnel tab in the top navigation

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The Funnel

The funnel visualizes four steps, from widest (most visitors) to narrowest (purchasers):

Sessions → Add to Cart → Checkout → Purchase

Each step shows:

• Count — number of sessions that reached this step

• Conversion rate — percentage of the previous step that continued

• Drop-off — percentage that left at this step

How to read it

Between steps	What it means	If drop-off is high
Sessions → Add to Cart	Are visitors interested in your products?	Improve product presentation, pricing, or product descriptions
Add to Cart → Checkout	Are cart visitors proceeding to buy?	Check shipping costs, add trust badges, simplify cart
Checkout → Purchase	Are checkout visitors completing payment?	Review payment options, reduce form fields, add guarantees

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Revenue Summary Cards

Below the funnel, four KPI cards give you the revenue picture:

Card	What it shows
Gross Sales	Total revenue from PageFly pages (before discounts/shipping)
Orders	Number of completed orders
AOV (Average Order Value)	Average revenue per order
Revenue per Session	Average revenue generated per visit

When comparison mode is on, each card shows the change from the previous period.

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Revenue Leaderboard

A ranked list of your pages sorted by revenue. For each page:

• Page name and type

• Revenue generated

• Number of orders

• Conversion rate

Click any page to expand its individual funnel — see the 4-step conversion pipeline for that specific page.

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Tips for using the Sales Funnel

• Focus on the biggest drop-off — improving the step with the largest percentage loss has the most impact on revenue

• Compare periods — enable comparison mode to see if recent changes (new design, pricing update, campaign) improved or hurt conversion

• Check individual pages — the leaderboard helps you find which pages convert best; study those pages to understand what works

• High traffic + low ATC? — visitors may not find what they're looking for, or the Add to Cart button isn't prominent enough

• High ATC + low checkout? — unexpected shipping costs or complicated checkout flow are common causes