# Sales Funnel

The Sales Funnel shows your store's conversion pipeline — from visitors landing on your pages to completing a purchase. It helps you identify exactly where potential customers drop off.

**Availability:** Paid plans only.

***

## How to access

1. Go to **Analytics**
2. Click the **Sales Funnel** tab in the top navigation

***

## The Funnel

The funnel visualizes four steps, from widest (most visitors) to narrowest (purchasers):

```
Sessions → Add to Cart → Checkout → Purchase
```

Each step shows:

* **Count** — number of sessions that reached this step
* **Conversion rate** — percentage of the previous step that continued
* **Drop-off** — percentage that left at this step

### How to read it

| Between steps          | What it means                             | If drop-off is high                                            |
| ---------------------- | ----------------------------------------- | -------------------------------------------------------------- |
| Sessions → Add to Cart | Are visitors interested in your products? | Improve product presentation, pricing, or product descriptions |
| Add to Cart → Checkout | Are cart visitors proceeding to buy?      | Check shipping costs, add trust badges, simplify cart          |
| Checkout → Purchase    | Are checkout visitors completing payment? | Review payment options, reduce form fields, add guarantees     |

***

## Revenue Summary Cards

Below the funnel, four KPI cards give you the revenue picture:

| Card                          | What it shows                                                |
| ----------------------------- | ------------------------------------------------------------ |
| **Gross Sales**               | Total revenue from PageFly pages (before discounts/shipping) |
| **Orders**                    | Number of completed orders                                   |
| **AOV** (Average Order Value) | Average revenue per order                                    |
| **Revenue per Session**       | Average revenue generated per visit                          |

When comparison mode is on, each card shows the change from the previous period.

***

## Revenue Leaderboard

A ranked list of your pages sorted by revenue. For each page:

* Page name and type
* Revenue generated
* Number of orders
* Conversion rate

**Click any page** to expand its individual funnel — see the 4-step conversion pipeline for that specific page.

***

## Tips for using the Sales Funnel

* **Focus on the biggest drop-off** — improving the step with the largest percentage loss has the most impact on revenue
* **Compare periods** — enable comparison mode to see if recent changes (new design, pricing update, campaign) improved or hurt conversion
* **Check individual pages** — the leaderboard helps you find which pages convert best; study those pages to understand what works
* **High traffic + low ATC?** — visitors may not find what they're looking for, or the Add to Cart button isn't prominent enough
* **High ATC + low checkout?** — unexpected shipping costs or complicated checkout flow are common causes


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