Shopify elements - Product Description

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Important: This feature is only available on the Pro plan

In this article, you will learn about another Shopify element named Product Description.

About Product Description element

The Product Description element is designed to present the description of your Shopify products on your page to increase your conversion rate. You can use the Product Description element to promote your products on any non-product page or use it on a product page.

Note that you can search for this element by using the search function instead of finding it in the sidebar.

pagefly product description element

Product Description element comes with two common variations but we will continue to add more variations to help you save time.

Drag a variation to layout and see how it can be configured.

Product Description element configuration

Product Description element comes with plenty of parameters allowing you to fine-tune content appearance for the best possible conversion rate.

Select the element in the layout to see its parameters.

When you drag and drop the Product Description element into the editor page, there are 2 choices for the Product Source option for you to choose from such as:

  • Auto
  • Custom Product

Note that if you are in the Product Page and use the Product Description element, then you can choose the Product Source option. However, if you are in a Regular Page and use this element, the Product Source option is disabled and the Custom Product chosen by default.

If you choose Auto, then the product that was assigned when you created this product page will be displayed in the page editor. The Auto option is the default when you use the Product Description element.

shopify elements product description

You can choose Custom Product and select the product you want.


The parameters in the General and Styling tabs are specific for this element. Read about them in this article.

General tab’s parameters
1. CONTENTDescription Display: There are 2 options for you to display the description such as Full and Compact

  • Full: Choose this option to show the full description.
  • Compact: Choose this option to show a snippet of the description with the following settings:
    • Compact Description Length (words): adjust the number of words to be displayed as the description.
    • Show “More” Link: enable this option to show the full description by the following settings:
      • “More” Text: input the text to show more description. This means that when customers click on that text, then the description will be shown fully.
      • “Less” Text: input the text to show less description. This means that when customers click on that text, then the description will be back to the beginning which is a part of the description.
2.ATTRIBUTESThis is a parameter that all elements have. You can read more here.
3. VISIBILITYThis is a parameter that all elements have. You can read more here.
4. ANIMATIONThis is a parameter that all elements have. You can read more here.
Styling tab’s parameters
1. OVERALLYou can read about the OVERALL parameter here.
2. SPACINGYou can read about the SPACING parameter here.
3. TYPOGRAPHYYou can read about the TYPOGRAPHY parameter here.
4. BACKGROUNDYou can read about the BACKGROUND parameter here.
5. BORDERYou can read about the BORDER parameter here.
6. DISPLAYYou can read about the DISPLAY parameter here.
7. CUSTOM CSSYou can read about the CUSTOM CSS parameter here.

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