This time of year is a busy period for Shopify store owners as they prepare for Black Friday Cyber Monday (BFCM) and other events of the holidays. If you’re a store owner, you need to prepare your store carefully for this huge upcoming shopping season.
For merchants using PageFly Page Builder to help promote their stores during the holidays, and even those still yet to discover its charms, this article will reveal how to soar sales this season.
PageFly provides 4 adaptable plans for you, which you can check out in this article.
If you’re on a budget, don’t worry. You can still bring holiday joy to your store from $0 with the Free plan.
Use PageFly Templates for the Holiday Season
PageFly provides attractive, high-converting templates to maximize Black Friday sales and beyond.
There’s an enormous library of free Cyber Monday templates, as well as other season templates for Christmas, Valentine’s Day, etc.
Check out our Christmas templates here:
The rest of the templates in PageFly’s templates library can be used and adapted in the following steps:
- Click on the Template button on the menu bar and a Page Template modal will show up.
- In the Template type, choose the Sales page and you will see many Sales page templates.
- Click on the Save button to apply the template you want.
Here’s a brief guide to show you how to get the most value from a PageFly template.
Use PageFly Elements to Create a Converting Page for the Holiday Season
PageFly provides many elements to increase your sales and scale your business in the holiday season, whether it’s Halloween, Thanksgiving, Black Friday, Cyber Monday or Christmas.
PageFly elements can help you instill FOMO in your audience and draw attention to the parts of your page where you want it. A good element contributes to driving customers towards the action you want them to take.
Let’s take a look at some of the elements that PageFly offers.
The countdown timer element allows you to add a real-time countdown to your page. This helps to encourage customers to make decisions quickly and take action promptly when they visit your store.
You can check out this article to learn more about this important element.
Catchy Product Badge
The product image element is designed to display images of your products on your page. Inside the product image, the product badge will help you to promote your product via a discount and stock scarcity (revealing just a small number of products left).
Like the countdown timer, this a product badge counts of the FOMO factor to create urgency.
You can check the article about the product badges here.
The animation is an interesting way to capture customers’ attention. To add animation to your elements, you can check in the ‘animation’ parameter in the ‘general’ tab of that element.
Check out this article for more info on how to optimize animation.
With a parallax scrolling background, like in the GIF above, you can add more to the visual experience of your overall page. It’s a great effect and super trendy in eCommerce.
Check out this article for more on parallax scrolling.
Make the Most of your Opt-Ins with the Customer Form
The customer form element is designed to help you easily collect customer information, like names and phone numbers, to gather leads.
With the customer form, you can add tags to determine where your subscribers are actually subscribing from. For instance, you can add a tag to the form on your Christmas landing page, meaning you can track where your leads are signing up from the most.
Check out this article to find out the best way to use the customer form element.
Check this video about 2 types of form in PageFly:
Optimize Page Loading Speed with Lazyloading
Never skimp on loading speed for your page, but especially not during the holiday season.
The lazyload function helps maximise page speed by loading images only when necessary. You can enable this option in the page settings and find out more about it via this article.
Showing Testimonials and Customer Reviews
It’s truly important for your store to have customer reviews and testimonials. Basically, they help to convince visitors about the product’s quality and ultimately increase your conversion rate.
In PageFly, you can present the testimonials with the slideshow element like in the example above.
Get Extra Sales with PageFly Integrations
PageFly integrates with a whole host of Shopify apps to give you more flexibility in your choice of elements.
PageFly provides different types of third-party elements:
- Reviews & Ratings: Yotpo, Opinew, Growave, Rivyo, TRUST, Ali reviews, Judge.me, Loox, Stamped.io, Growave.
- Badges & Seals: Yotpo, TRUST, Stamped.io.
- Upsell & Cross-Sell: Bold Bundle by Bold Commerce, WISER, Personalizer by LimeSpot, Cross Sell.
- Subscriptions: Subscriptions by Recharge.
- Upload Fields: Zepto – Product Personalizer, UploadKit – Upload Fields, Product Options and Customizer.
Find out how to use these powerful third-party features in our thorough manual.
Make the most of PageFly to boost sales this holiday season.
You can watch this video about creating a high-converting Shopify page for the holiday season