In this article, you will learn how to set up a Facebook event pixel on your PageFly page. If you have successfully set up Facebook pixel on your Facebook account, skip to Step 2.
Step 1: Set up Facebook pixel
First, visit the Facebook Events Manager page to set up an account and get a unique Pixel ID. Follow the instructions as you get started.
Connect Website Activity Using Pixel to connect to your Shopify store as per the image below.
Then choose Shopify as a Partner.
Complete 4 steps to successfully connect the Facebook pixel to your Shopify account.
When you finish setting up it will show like this.
Step 2: Install Facebook pixel to your store
Make sure you’re in the Events Manager page. Copy the unique pixel ID under your account’s name.
Go back to your Shopify Admin.
Visit Online store > Preferences > paste the pixel ID into the Facebook Pixel section > hit Save.
Open the page that you want to set up the Facebook pixel into.
Event tracking for Facebook Pixel is available in 12 elements:
- MailChimp Form
- Product List
- Product Image
- Product Title
- Product Add to cart
- Product View Details
- Collection Image
- Collection Title
- Collection View Details
Select the suitable Facebook pixel event for your purpose. The event types that can be collected are:
- View Content
- Add To Cart
- Add To Wishlist
- Initiate Checkout
- Add Payment Info
- Complete Registration
- Custom Event
Once you choose an event type, the event code will be generated automatically.
To check the performance of the pixel, you can install the Pixel Helper Google Chrome extension. If the pixel works smoothly, you would see this when clicking on the extension icon on the live page.
Step 3: Check Facebook event tracking
To check Facebook event tracking, go to your Facebook Events Manager Page > select the menu on the top left corner > choose Ads Manager.
Go to Ad Sets tab > choose Columns: Performance drop-down > select Customize Columns.
Switch your view to Conversions > scroll down to select the type of pixel that you are using > hit Apply.
Select the menu again > choose Events Manager. You should see the result of your pixel fired as below.