PageFly - Set up Facebook pixel to my page

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In this article, you will learn how to set up Facebook event pixel on your PageFly page. If you have successfully set up the Facebook pixel on your Facebook account, skip to Step 2.

Step 1: Set up Facebook pixel

First, visit Facebook Events Manager page to set up an account and get a unique Pixel ID. Follow the instructions as you get started.

Select the Setup method as an integration or tag manager to connect to your Shopify store.

Set up your pixel with Integration method

Complete 4 steps to successfully connect the Facebook pixel to your Shopify account.

Facebook event manager instruction

Step 2: Install Facebook pixel to your store

Make sure you’re in the Events Manager page. Copy the unique pixel ID under your account’s name.

Your unique pixel ID

Go back to your Shopify Admin.

Visit Online store > Preferences > paste the pixel ID into the Facebook Pixel section > hit Save.

Facebook Pixel section in Shopify

Open the page that you want to set up the Facebook pixel into.

Event tracking for Facebook Pixel is available in 4 elements:

Facebook pixel event in General tab of an Image element

Select the suitable Facebook pixel event for your purpose. The event types that can be collected are:

  • Search
  • View Content
  • Add To Cart
  • Add To Wishlist
  • Initiate Checkout
  • Add Payment Info
  • Purchase
  • Lead
  • Complete Registration
  • Custom Event

Once you choose an event type, the event code will be generated automatically.

The generated event code

To check the performance of the pixel, you can install Pixel Helper Google Chrome extension. If the pixel works smoothly, you would see this when clicking on the extension icon on the live page.

Use Facebook Pixel Helper Chrome extension to check your facebook pixel

Step 3: Check Facebook event tracking

To check Facebook event tracking, go to your Facebook Events Manager page > select the menu on the top left corner > choose Ads Manager.

Go to Ad Sets tab > choose Columns: Performance drop-down > select Customize Columns.

Check Facebook event tracking 1

Switch your view to Conversions > select the type of pixel that you are using > hit Apply.

Check Facebook event tracking 2

Select the menu again > choose Events Manager. You should see the result of your pixel fired as below.

Check Facebook event tracking 3